The National Testing Agency (NTA) has opened registration for CMAT 2026. Candidates must apply by Nov 17, 2025 and pay the fee by Nov 18. Eligibility, examination fee (₹2,500 for males, ₹1,250 for females/reserved), step-by-step application process, and correction window (Nov 20-21) are detailed.
All About CAT Common Admission Test, commonly known as CAT, is a Management-Based Entrance Exam, conducted by the Indian Institute of Management each year, to get admission in the Management Programs from top B-Schools in India. The test is designed by the prestigious IIMs on a rotational basis each year. It is considered to be …
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Tea Connect’s Brew for Business Expansion The case discusses the entrepreneurial dilemma of Kishan Jainani, the founder of Tea Connect, a chain of five tea cafes across Rajasthan. Tea Connect was thriving with an annual sales revenue of INR48.1 million in 2019, despite a general sentiment of inflation hurting most industries. Jainani had ambitious goals …
Meesho’s Pivot: From Social Commerce to E-Commerce This case delves into Meesho's pivotal decision to transition from a social commerce to a Business-to-Everyone (B2E) model in the Indian e-commerce sector, In 2021, Meesho, a social commerce company, established in 2015 by Vidit Aatrey and Sanjeev Barnwal, faced a pivotal strategic decision. Initially designed to empower …
Balancing Ethics & Growth: EcoTress’s Strategy Dilemma EcoTress, founded by Suresh Singhania in 2020 during the COVID-19 pandemic, specializes in ethically sourced, 100% virgin human hair products. These products are primarily sold through e-commerce platforms and the company’s website, where its values of ethical sourcing and sustainability are emphasized. EcoTress has successfully positioned itself as …
