All About CAT Common Admission Test, commonly known as CAT, is a Management-Based Entrance Exam, conducted by the Indian Institute of Management each year, to get admission in the Management Programs from top B-Schools in India. The test is designed by the prestigious IIMs on a rotational basis each year. It is considered to be …
Discover strategies to not waste your MBA money and time—choose the right B-school, specialize smartly, network effectively, and save on tuition costs.
From trust to empathy, see how user-friendly design and localization help chatbots better serve banking customers, driving loyalty and satisfaction.
Explore how AI-powered leadership boosts performance in tourism but also challenges autonomy. Striking the right balance is key to employee engagement success.
MBA to Startup: Build Big Ideas at Jaipuria Institute of Management. Turn MBA insights into entrepreneurial triumph—learn to convert ideas into thriving startups with our expert guidance.
See how Jaipuria Institute of Management’s PGDM in Finance shaped Pranjal Gupta into a strategic, confident financial analyst.
Tea Connect’s Brew for Business Expansion The case discusses the entrepreneurial dilemma of Kishan Jainani, the founder of Tea Connect, a chain of five tea cafes across Rajasthan. Tea Connect was thriving with an annual sales revenue of INR48.1 million in 2019, despite a general sentiment of inflation hurting most industries. Jainani had ambitious goals …
Meesho’s Pivot: From Social Commerce to E-Commerce This case delves into Meesho's pivotal decision to transition from a social commerce to a Business-to-Everyone (B2E) model in the Indian e-commerce sector, In 2021, Meesho, a social commerce company, established in 2015 by Vidit Aatrey and Sanjeev Barnwal, faced a pivotal strategic decision. Initially designed to empower …
Balancing Ethics & Growth: EcoTress’s Strategy Dilemma EcoTress, founded by Suresh Singhania in 2020 during the COVID-19 pandemic, specializes in ethically sourced, 100% virgin human hair products. These products are primarily sold through e-commerce platforms and the company’s website, where its values of ethical sourcing and sustainability are emphasized. EcoTress has successfully positioned itself as …
Health Insurance & Inpatient Care Access in India In India, equitable and affordable access to care is a fundamental policy concern with a low public health expenditure (1.15% of gross domestic product) and high out-of-pocket health expenditure (OOPE) (50.6% of health expenditure). Several health insurance programmes have been launched in India to improve accessibility to …
