Does Gym Subscription Status Impact Intention to Use Wearable Fitness Devices? Increasing health consciousness and technological advancements drive robust growth in India’s wearable device market. With a burgeoning middle class and rising disposable incomes, the demand for fitness trackers, smartwatches, and health monitoring devices is on the rise. Furthermore, the COVID-19 pandemic has accelerated the …
CAN ANTHROPOMORPHISM BE A NEW TOOL FOR ATTRACTING NEW CUSTOMERS IN THE HOSPITALITY & TOURISM INDUSTRY? The employment of anthropomorphism in promotion has witnessed a notable surge in recent times, surpassing previous levels in the hospitality and tourism sectors. The long-term viability of the organizations in the hospitality and tourism industry is threatened by fierce …
The CAT 2024 exam is a gateway to prestigious MBA courses in India, including institutions like the best management institutes in Lucknow, Noida, and Delhi NCR. To succeed in CAT, a structured preparation strategy, the right books, and consistent practice are essential. This guide provides everything you need to know to ace CAT 2024. Understand …
Today is a crucial day for all aspiring MBA candidates as the admit card for the Common Admission Test (CAT) 2024 is set to be released. The CAT exam is one of India’s most prestigious entrance exams for MBA programs, providing access to the Indian Institutes of Management (IIMs) and other top B-schools. The release …
FAKE MESSAGES TO SHARE OR NOT TO SHARE? Consumers’ use of social media to share and seek information about products/services has grown multifold in the last few years. An unfortunate consequence of such behavior is the unprecedented rise of fake or misleading information. Misinformation is fabricated information created to harm or malign people, organizations, products, …
Sparking Desire - How Consumer Emotions Drive Battery Electric Car Purchases in Emerging Markets Electric mobility is crucial for Asian countries, as the transportation sector contributes 24% of global greenhouse gas emissions. With 93 of the top 100 most polluted cities in Asia, Asian countries are on the front lines of climate change. Promoting e-mobility …
How Enterprise Social Networks Impact Mental Toughness & Cyberslacking A research work by Dr. Ritika Gugnani In today's fast-paced corporate world, technology serves as a double-edged sword. It enhances connectivity and productivity but also introduces challenges such as cyberslacking. Cyberslacking refers to the use of the internet and social media for personal purposes during work …
The CAT 2024 results will be released on January 2025, and we understand you must be eagerly awaiting the outcome. With the DILR section expected to be moderately challenging, a balanced performance across sections, including Quantitative Ability, will play a significant role in the overall score. Date of CAT 2024: November 24, 2024 | Total …
Metaverse Adoption: Challenges and Public Perception - A research work by Prof. Anubhav Mishra Imagine stepping into a world where reality and virtuality intertwine seamlessly. You’re not just exploring a new digital space; you’re engaging with a universe where your virtual experiences are as rich and meaningful as your real-life ones. Welcome to the metaverse, …
Exploring Continuous Purchase Intention for Organic Personal Care Products: Insights from Dr. Deepak Halan’s Research In a world where consumer preferences are increasingly shifting towards sustainability and natural products, Organic Personal Care Products (OPCPs) have carved out a significant niche in the personal care industry. Dr. Deepak Halan’s recent research paper, “Continuous Purchase Intention of …
