Why an MBA in India Prepares You for Global Challenges In recent years, global dynamics have experienced seismic shifts. Donald Trump, a key figure in global politics, recently issued a stark warning to BRICS nations, threatening a 100% tariff if they move away from the US dollar. This move highlights the intensifying geopolitical competition and …
Destination Branding & Advocacy: The Power of Experience Travel and tourism are important sectors that contribute significantly to the global economy. In an extremely competitive global scenario, marketers of tourist destinations focus on creating and developing a favorable and attractive image for the destination brand to attract the attention of stakeholders such as customers, investors, …
Social Media Adoption Among Bottom of the Pyramid (BOP) Consumers Social media has emerged as an all-inclusive technology with the potential to integrate with the Bottom of the Pyramid (BOP) consumers to provide manifold benefits, ranging from education to retailing. Though the presence of BOP on social media has increased lately, the desired level of …
Should Indian small business owners be afraid of the Amazon and Flipkart effect? Many fear that e-retail platforms like Amazon and Flipkart will cause the decline of small retailers. But the fact is even small retailers find it majorly beneficial to use such marketplaces to sell their products. Why so? According to a study by …
FAKE MESSAGES TO SHARE OR NOT TO SHARE? Consumers’ use of social media to share and seek information about products/services has grown multifold in the last few years. An unfortunate consequence of such behavior is the unprecedented rise of fake or misleading information. Misinformation is fabricated information created to harm or malign people, organizations, products, …
In the NIRF 2024 rankings, Jaipuria Noida has improved from 47 to 45, Jaipuria Lucknow from 92 to 72, Jaipuria Jaipur from 80 to 75, and Jaipuria Indore has stayed in the 101-125 range. The National Institutional Ranking Framework (NIRF) 2024 has highlighted the Jaipuria Institute of Management as one of India’s top business schools. …
Mayank Pratap Singh Sisodia, an alumnus of Jaipuria Institute of Management Lucknow, recently clinched a remarkable INR 1 Crore investment on Shark Tank India, showcasing the prowess of his business, The Honest Home Company. Amid 80 VC Rejections, The Honest Home Company struck an INR 1 Cr deal in Shark Tank India Season 3. Here's …
