Why AACSB Accreditation Makes Your MBA More Valuable Imagine this—you step into a boardroom for your first job interview, holding a degree that carries global recognition. The interviewer, a seasoned professional, sees the name of your institution and immediately acknowledges its prestige. You don’t have to prove the credibility of your education—your degree does it …
Why an MBA in India Prepares You for Global Challenges In recent years, global dynamics have experienced seismic shifts. Donald Trump, a key figure in global politics, recently issued a stark warning to BRICS nations, threatening a 100% tariff if they move away from the US dollar. This move highlights the intensifying geopolitical competition and …
Destination Branding & Advocacy: The Power of Experience Travel and tourism are important sectors that contribute significantly to the global economy. In an extremely competitive global scenario, marketers of tourist destinations focus on creating and developing a favorable and attractive image for the destination brand to attract the attention of stakeholders such as customers, investors, …
Social Media Adoption Among Bottom of the Pyramid (BOP) Consumers Social media has emerged as an all-inclusive technology with the potential to integrate with the Bottom of the Pyramid (BOP) consumers to provide manifold benefits, ranging from education to retailing. Though the presence of BOP on social media has increased lately, the desired level of …
Attention, aspiring MBA aspirants! The moment you’ve been waiting for is here. The XAT 2025 admit cards have officially been released on December 26, 2024. Santa might have brought you gifts last night, but XLRI is bringing you an opportunity to shine on January 5, 2025. So, gear up, because this is not just an …
Digital Pathways to a Green Tomorrow In recent years, there has been a growing focus among scholars and practitioners on the sustainability paradigm, which emphasizes the integration of social, economic, and environmental dimensions known as the triple bottom line (TBL). As part of the European Union's (EU) efforts to evolve into a resource-efficient and competitive …
Crafting Corporate Success: Blogs & LinkedIn Revolution Business writing skills are essential for managers, yet traditional assessment methods often fail to create a realistic workplace writing environment. To address this gap, a study involving 98 business management students explores the efficacy of a Web 2.0–based business writing tool utilizing blogging and LinkedIn. This innovative approach …
Rashika Rajoria’s Path: From Jaipuria Jaipur to Deloitte Success The Beginning of a Dream Hello, I am Rashika Rajoria, a finance enthusiast from Jaipur, Rajasthan. My journey from Jaipuria Institute of Management to becoming a Tax Consultant I at Deloitte is a story of resilience, growth, and embracing opportunities. Fueled by my fascination with numbers …
The Story Begins in Jaipur Hello, I’m Aryan Katyal from Jaipur, Rajasthan. My journey from being a theatre enthusiast and leader to becoming the Regional Sales Manager at MRL Lubricants India Limited has been an incredible one. It’s a story of passion, resilience, and pushing boundaries—a journey that was shaped by my time at the …
Should Indian small business owners be afraid of the Amazon and Flipkart effect? Many fear that e-retail platforms like Amazon and Flipkart will cause the decline of small retailers. But the fact is even small retailers find it majorly beneficial to use such marketplaces to sell their products. Why so? According to a study by …
