Destination Branding & Advocacy: The Power of Experience Travel and tourism are important sectors that contribute significantly to the global economy. In an extremely competitive global scenario, marketers of tourist destinations focus on creating and developing a favorable and attractive image for the destination brand to attract the attention of stakeholders such as customers, investors, …
Social Media Adoption Among Bottom of the Pyramid (BOP) Consumers Social media has emerged as an all-inclusive technology with the potential to integrate with the Bottom of the Pyramid (BOP) consumers to provide manifold benefits, ranging from education to retailing. Though the presence of BOP on social media has increased lately, the desired level of …
Attention, aspiring MBA aspirants! The moment you’ve been waiting for is here. The XAT 2025 admit cards have officially been released on December 26, 2024. Santa might have brought you gifts last night, but XLRI is bringing you an opportunity to shine on January 5, 2025. So, gear up, because this is not just an …
Digital Pathways to a Green Tomorrow In recent years, there has been a growing focus among scholars and practitioners on the sustainability paradigm, which emphasizes the integration of social, economic, and environmental dimensions known as the triple bottom line (TBL). As part of the European Union's (EU) efforts to evolve into a resource-efficient and competitive …
Crafting Corporate Success: Blogs & LinkedIn Revolution Business writing skills are essential for managers, yet traditional assessment methods often fail to create a realistic workplace writing environment. To address this gap, a study involving 98 business management students explores the efficacy of a Web 2.0–based business writing tool utilizing blogging and LinkedIn. This innovative approach …
Rashika Rajoria’s Path: From Jaipuria Jaipur to Deloitte Success The Beginning of a Dream Hello, I am Rashika Rajoria, a finance enthusiast from Jaipur, Rajasthan. My journey from Jaipuria Institute of Management to becoming a Tax Consultant I at Deloitte is a story of resilience, growth, and embracing opportunities. Fueled by my fascination with numbers …
The Story Begins in Jaipur Hello, I’m Aryan Katyal from Jaipur, Rajasthan. My journey from being a theatre enthusiast and leader to becoming the Regional Sales Manager at MRL Lubricants India Limited has been an incredible one. It’s a story of passion, resilience, and pushing boundaries—a journey that was shaped by my time at the …
Should Indian small business owners be afraid of the Amazon and Flipkart effect? Many fear that e-retail platforms like Amazon and Flipkart will cause the decline of small retailers. But the fact is even small retailers find it majorly beneficial to use such marketplaces to sell their products. Why so? According to a study by …
FAKE MESSAGES TO SHARE OR NOT TO SHARE? Consumers’ use of social media to share and seek information about products/services has grown multifold in the last few years. An unfortunate consequence of such behavior is the unprecedented rise of fake or misleading information. Misinformation is fabricated information created to harm or malign people, organizations, products, …
In the NIRF 2024 rankings, Jaipuria Noida has improved from 47 to 45, Jaipuria Lucknow from 92 to 72, Jaipuria Jaipur from 80 to 75, and Jaipuria Indore has stayed in the 101-125 range. The National Institutional Ranking Framework (NIRF) 2024 has highlighted the Jaipuria Institute of Management as one of India’s top business schools. …
