Should Indian small business owners be afraid of the Amazon and Flipkart effect? Many fear that e-retail platforms like Amazon and Flipkart will cause the decline of small retailers. But the fact is even small retailers find it majorly beneficial to use such marketplaces to sell their products. Why so? According to a study by …
FAKE MESSAGES TO SHARE OR NOT TO SHARE? Consumers’ use of social media to share and seek information about products/services has grown multifold in the last few years. An unfortunate consequence of such behavior is the unprecedented rise of fake or misleading information. Misinformation is fabricated information created to harm or malign people, organizations, products, …
CAT is a management exam conducted by IIM to gain admission in MBA. One single question in the CAT exam can make or break your career. What if you are stuck between yes and no to answer a certain question? This is one of the most common issues that CAT aspirants face. Each student is …
