Category: Jaipuria Featured Stories

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Best MBA Programs in India to Launch Your Startup Career

How an MBA Can Propel Your Career in India’s Expanding Start-up Ecosystem India’s start-up ecosystem is booming, with over 100 unicorns and a thriving culture of innovation. As entrepreneurs and businesses scale, the demand for skilled professionals who can navigate challenges like funding, operations, and market strategy has skyrocketed. An MBA equips aspirants with the …

Brewing Success: Strategic Expansion Paths for Tea Connect

Tea Connect’s Brew for Business Expansion The case discusses the entrepreneurial dilemma of Kishan Jainani, the founder of Tea Connect, a chain of five tea cafes across Rajasthan. Tea Connect was thriving with an annual sales revenue of INR48.1 million in 2019, despite a general sentiment of inflation hurting most industries. Jainani had ambitious goals …

Meesho Transformation form Social Commerce to e-Commerce

Meesho’s Pivot: From Social Commerce to E-Commerce This case delves into Meesho's pivotal decision to transition from a social commerce to a Business-to-Everyone (B2E) model in the Indian e-commerce sector, In 2021, Meesho, a social commerce company, established in 2015 by Vidit Aatrey and Sanjeev Barnwal, faced a pivotal strategic decision. Initially designed to empower …

Ankush Sharma's MBA Success Story: From Jaipuria to Asian Paints

MBA Success Story: From Jaipuria to Asian Paints When Ankush Sharma joined the PGDM programme at Jaipuria Institute of Management, Noida, he brought with him not just ambition, but a belief—that this leap of faith could change his life. Two years later, that belief stands validated as he begins his corporate journey at Asian Paints …

Balancing Ethics & Growth: EcoTress’s Strategy Dilemma

Balancing Ethics & Growth: EcoTress’s Strategy Dilemma EcoTress, founded by Suresh Singhania in 2020 during the COVID-19 pandemic, specializes in ethically sourced, 100% virgin human hair products. These products are primarily sold through e-commerce platforms and the company’s website, where its values of ethical sourcing and sustainability are emphasized. EcoTress has successfully positioned itself as …

Health Insurance & Inpatient Care Access in India

Health Insurance & Inpatient Care Access in India In India, equitable and affordable access to care is a fundamental policy concern with a low public health expenditure (1.15% of gross domestic product) and high out-of-pocket health expenditure (OOPE) (50.6% of health expenditure). Several health insurance programmes have been launched in India to improve accessibility to …

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