Jaipuria Institute of Management hosted “Marketing Rewired: AI, Innovation & Influence in the Digital Era” in New Delhi, uniting industry leaders and academicians to discuss how AI is transforming marketing, innovation, and management education through collaboration and insight.
Pioneering AI in Management Education: Jaipuria Institute of Management Hosts “Marketing Rewired” Round Table in New Delhi
New Delhi, October 31, 2025: Jaipuria Institute of Management, one of India’s premier management institutions, successfully hosted an insightful round table conference titled “Marketing Rewired: AI, Innovation & Influence in the Digital Era” in New Delhi. The event brought together industry veterans, thought leaders, and senior academicians from across Jaipuria’s four campuses — Lucknow, Noida, Jaipur, and Indore — fostering a vibrant exchange of ideas on the future of AI-driven marketing and the evolving dynamics of industry–academia collaboration.
The conference commenced with an inspiring address by Mr. Shreevats Jaipuria, Vice Chairman, Jaipuria Institute of Management, who emphasized the significance of collaborative learning models that integrate technological innovation with academic rigor.
“At Jaipuria, we have always believed that education should not merely prepare students for industry; it should co-create the future of industry. This is precisely the spirit behind this round table. Jaipuria Institute of Management is India’s first AI-native business school, and through these initiatives, our students learn to leverage artificial intelligence without compromising the rigor of learning,” said Mr. Shreevats Jaipuria.
Adding an academic lens to the dialogue, Dr. Kavita Pathak, Director, Jaipuria Lucknow, delivered a compelling perspective on how artificial intelligence is reshaping marketing strategies and redefining consumer expectations.
Themed around AI, Innovation, and Influence, the conference featured senior professionals and decision-makers from leading organizations, including RateGain, Nykaa, Vivo, Snap Inc., ClickBrat.Ai, Lentra, LT Foods, Aditya Birla Fashion & Retail Ltd., Punt Partners, Samsung Electronics, Cyfuture, Colorbar Cosmetics, Trent Hypermarket, Radicle, Red FM, Mercer, Canon India, Catalyst Brands India, and Orane Consulting.
Ms. Neha Jolly Sawhney, Head of Advertising Solutions, Snapchat, applauded the initiative, remarking: “The round table was a refreshing platform for free-flowing and honest conversations between academia and industry. Such dialogues are crucial to bridging the gap and addressing challenges that impact both spheres.”
Ms. Hema Gulati, National Head, Training & Visual Merchandising, Nykaa, added: “These conferences create unmatched opportunities for networking and thought exchange. It’s energizing to brainstorm with like-minded professionals and gain fresh perspectives on emerging trends in marketing and innovation.”
Mr. Rajesh Kumar, Chief Marketing Officer, Lentra, also commended the effort, stating: “It’s a great initiative by Jaipuria to bring industry leaders together to collaboratively reimagine pedagogy and practice. It fosters shared learning and strengthens academia–industry relationships.”
Academic Reflections and Key Takeaways
Parallel roundtable discussions, moderated by Jaipuria’s faculty chairs, explored diverse dimensions of AI in marketing — from predictive analytics and AI-generated avatars to the ethical implications of automation, privacy, and brand authenticity.
Dr. Subhajyoti Ray, Director, Jaipuria Noida, and Dr. Daneshwar Sharma, Director, Jaipuria Jaipur, offered thought-provoking insights on academic innovation, ethical AI adoption, and co-creating future-ready curricula.
Jaipuria Institute of Management has been at the forefront of integrating artificial intelligence into its curriculum. This industry–academia collaboration helps the institution understand the nuances of how AI is influencing industries and equips students to lead in this evolving digital era.
The esteemed delegates unanimously agreed on the imperative need for academic institutions to not only keep pace with technological advancements but also to lead the way in embedding innovation into learning ecosystems.
About Jaipuria Institute of Management
Established in 1995, Jaipuria Institute of Management is among India’s top management institutions with campuses in Lucknow, Noida, Jaipur, and Indore. Accredited by AACSB and consistently ranked among the Top Management Institutes in India by NIRF, Ministry of Education, Government of India, Jaipuria is part of the top 1% of Indian business schools. With its AI-Native and Student-First approach, Jaipuria continues to redefine management education by integrating technology, innovation, and industry collaboration to nurture career-ready leaders for tomorrow.
