PGDM^/MBA ADMISSION
INFORMATION
^AIU Recognized PGDM courses Equivalent to MBA
Director & Professor at Jaipuria Institute of Management, Lucknow
CONTACT
Email: kavita.pathak@jaipuria.ac.in
Location: Jaipuria Lucknow
RESEARCH AREAS
High-tech Marketing, Consumer Behaviour, Higher Education, Digital Technology in Teaching & Learning
TEACHING AREAS
Marketing Management I & II, Consumer Behaviour, Sales and Business Development
Dr. Kavita Pathak is a professor in the marketing area and Director, Jaipuria Institute of Management, Lucknow. Her teaching career spans over two decades which includes 18 years of teaching in India and 4 years overseas. Dr. Pathak has also been associated with the University of Queensland Business School, Australia; where she has taught courses in the area of Marketing and Research Methods for four years and is actively engaged in a research project on High Tech Marketing.Dr Pathak’s doctoral thesis is on ‘exploring Marketing Synergy in Mergers and Acquisitions with a specifics reference to Indian Pharmaceutical and Cement Industry’. Her research interests are in the area of High-tech Marketing; Marketing strategy along with Higher Education Practice and Policy. Dr Pathak has formerly served as Pan Campus Dean (Learning Innovations)officiating Director Jaipuria, Lucknow (Jan-Feb 2017), Dean-Academics (Jan 2014-May 2016) and as Associate Dean-Student Affairs (August 2012-December 2013) at Jaipuria Institute, Lucknow where she also lead the coordination of NBA accreditation process of the three programs (PGDM, PGDM (Financial Services), and PGDM (Retail Management) as chair of the committee. Dr Pathak has conducted training sessions at various national level institutions in India which include, Life Insurance Corporation of India, IMDUP Lucknow, Taj Hotels Lucknow, Punjab National Bank, SIFPSA, Bank of Baroda and State Bank of India.She has been a guest speaker at Queensland University of Technology (QUT), Brisbane, Australia; University of Lucknow, Kanpur University, Baba BhimRao Ambedkar University, Lucknow, Amity university.
MBA, Ph.D, (UGC-NET)
Papers Published in Peer Reviewed Journals (ABDC, SCOPUS, and WoS)
Dwivedi, Y. K., Pathak, K., Mishra, A., et al. (2024). "Real impact": Challenges and opportunities in bridging the gap between research and practice – Making a difference in industry, policy, and society. International Journal of Information Management, 102750. In Press. https://doi.org/10.1016/j.ijinfomgt.2023.102750
