Best MBA/PGDM Colleges in India

Dr Vijay Prakash Anand is a seasoned academician and practitioner in the area of Marketing and Digital Marketing. He is widely known as 'Marketing by Vijay' fame YouTuber-Professor with 4.6 Million views and 90,000 plus subscribers.

Dr Vijay is a management postgraduate in Marketing from Symbiosis, Pune and an Economics Honours graduate from St. Xavier’s, Ranchi. With a PhD in the area of Green marketing, he has more than 23 years of experience in the field of Digital Marketing, Marketing, Advertising, Academics and Research. He is currently working as a Faculty - Marketing at Jaipuria Institute of Management, Jaipur.

He is also a Visiting Faculty to IIM Ranchi. He has taught at leading B-Schools in India like IIM Ranchi, Symbiosis, Pune, Bharti Vidyapeeth, Pune, Pune University MBA Department as a visiting faculty member and in EMPI Business School, New Delhi, NIILM Centre for Management Studies, New Delhi and IES Management College, Mumbai University, Mumbai as a full-time faculty member.

More than 16,500 students from all across the world have enrolled for his Online MOOC course ‘Fundamentals of Marketing’ and ‘Marketing Management Masterclass’ on the world’s leading MOOC platform Udemy.

He has written two books and edited one news magazine and three newsletters. His book ‘Marketing Management, An Indian Perspective’ is recommended as a textbook for Marketing in Executive PG Program in Management at IIM Ranchi and several B-Schools and Universities. He has also directed 10 Short Films for IIM Ranchi for its Certificate Program 'Barefoot Managers' in 2013.

He is an expert in the area of Use of ICT in Education, MOOCs and Flipped Classes and has been trained by IIT Bombay, IIM Bangalore and IIT Kanpur.

He has also conducted MDPs, FDPs, Training and Consultancy in the area of Marketing, Sales, Digital Marketing and Social Media Marketing for esteemed organisations like Airtel, India Post, Indian Oil, PHDCCI, NHM, BPCL, Hyundai, CBEC, SBI, SSB and many nationalized banks.

Papers Published in Peer Reviewed Journals (ABDC, SCOPUS, and WoS)

Jain, Vijay Kumar, Anand Vijay Prakash (2024). Venturing into Metaverse- The future of Marketing! A Qualitative Study Understanding Consumer Adoption of Metaverse in A Digital World in International Journal of Electronic Marketing and Retailing, Scopus Q3 (Business, Management and Accounting Category), Inderscience.

Jain, V. K., Singh, S., Sharma, P., & Anand, V. P. (2023). Transition from linear models to circular economies: A sustainable model of consumption by limiting environmental impact for better tomorrow. International Journal of Business Innovation and Research. https://doi.org/10.1504/IJBIR.2023.10058023

Dahiya, A., Jain, V., Jain, P., Anand, V. P., & Agarwal, S. (2023). Is responsible consumption everyone's business? Understanding responsible consumption and its linkage to consumer well-being for a better tomorrow. International Journal of Business Excellence. DOI: 10.1504/IJBEX.2023.10059370

Jain, V. K., Gupta, A., Verma, H., & Anand, V. P. (2023). Embracing green consumerism: Revisiting the antecedents of green purchase intention for millennials and moderating role of income and gender. International Journal of Sustainable Agricultural Management and Informatics, 9(3), 213-231. https://doi.org/10.1504/IJSAMI.2023.131887

Conference Papers

Anand, V. P. (2023). An exploration into responsible consumption and wellbeing amongst management students. 10th SUSCON International Conference on Sustainability – Revisit, Revive, Restore. Indian Institute of Management Shillong, Meghalaya [22-24 November 2023]

Anand, V. P. (2019). Customer experience: The game changer in brand loyalty. 14th Edition of the SIMSR Global Marketing Conference on Marketing to Millennials - Share... Like... Buy. K.J. Somaiya Institute of Management Studies and Research, Mumbai, Maharashtra [7-8 February 2019]