Ph.D, MBA, MPIB, BA
Chainperson Centre for Teaching & Learning - Learning Technologies
Location: Jaipuria Lucknow
Green Marketing, Digital Marketing, Educational Technology
Marketing Management, Digital Marketing, Integrated Marketing Communications
Dr. Vijay Prakash Anand has done his post graduation in Marketing from Symbiosis, Pune and an economics honours graduate from St. Xavier’s, Ranchi. He has more than 18 years of experience in the field of Advertising, Corporate Communications, Marketing, Academics and Research. He has taught at leading B-Schools in India like IIM Ranchi, Symbiosis, Pune, Bharti Vidyapeeth, Pune, Pune University MBA Department as a visiting faculty member and in EMPI Business School, New Delhi, NIILM Centre for Management Studies, New Delhi and IES Management College, Mumbai University, Mumbai as a full time faculty member. His book ‘Marketing Management, An Indian Perspective’ is recommended as a text book for Marketing at IIM Ranchi. He is currently working as Assistant Professor – Marketing at Jaipuria Institute of Management, Lucknow and is a Visiting Professor at IIM Ranchi. His research interest lies in the area of Green Marketing, Digital Marketing and Educational Technology.
He has also imparted training programmes for organisations like India Post, Central Board of Excise and Customs, Dena Bank, Union Bank of India, State Bank of India, Punjab National Bank, Bandhan Bank, Axis Bank etc. in the areas of Marketing, Service Marketing, Digital Marketing, use of ICT in training and so on. He also runs a YouTube Channel – Marketing by Vijay, which has more than 60,000 views and has got more than 1,300 subscribers. He also writes a blog on Word Press and has Facebook page called Marketing by Vijay.
Anand, Vijay Prakash (2016).The Role of Bureau of Energy Efficiency (BEE) Star Labeled Products in Green Marketing. International Journal of Science Technology and Management Volume No.05, Issue No. 06, June 2016 ISSN: (Print) 2394-1529 ISSN (Online) 2394-1537
Anand, Vijay Prakash (2013). Green Marketing and Its importance for Companies.International Journal Of Research In Commerce &Management Volume No. 4 (2013), Issue No. 08 (August) ISSN 0976-2183
Anand, Vijay Prakash (2013). A Study of Green Consumerism and Factors Influencing Green Purchasing Behaviour.International Journal Of Research In Commerce, Economics & Management Volume No. 3 (2013), Issue No. 08 (August), ISSN 2231-4245
Anand, Vijay Prakash (2013). Go Green, The New Success Mantra in Marketing. International Journal of Business Administration and Management, Vol. 3, Number 1 (2013), ISSN No. 2278-3660
Anand, Vijay Prakash (2009). Building the Future Group : The Central Way. Management Dynamics Journal- Feb., 2009, Jaipuria Institute of Management, Lucknow
Anand, Vijay Prakash. Marketing Management, An Indian Perspective, Second Edition. New Delhi: Biztantra, 2015. Print .ISBN No. – 9789351198253; Distributed by Wiley International, Recommended as Textbook for Marketing at IIM Ranchi for PG Executive Program
Anand, Vijay Prakash. Marketing Management, An Indian Perspective. New Delhi: Biztantra, 2011. Print .ISBN No. – 9789350042489; Distributed by Wiley International