PGDM^/MBA ADMISSION
INFORMATION
^AIU Recognized PGDM courses Equivalent to MBA
Assistant Professor
CONTACT
Email: usha.badhera@jaipuria.ac.in
Location: Jaipuria Jaipur
RESEARCH AREAS
Business Analytics, Real Time Data Analytics, Software Engineering, Quality Management, and Data Mining
TEACHING AREAS
Business Analytics
Dr. Usha Badhera holds a doctorate in the area of Software Engineering and Quality Management from Banasthali University.
She has 16 years of teaching, research, and administrative experience. She has worked with Banasthali University for 13 years. She has also been associated with the University of Rajasthan, as a guest faculty.
Besides teaching & research, she coordinated MBA, M. Tech, and MCA research projects, project placements & training students at Banasthali University.
Currently, Dr. Usha Badhera is working as an Assistant Professor, at Jaipuria Institute of Management, which is India's amongst top management colleges in Jaipur, Rajasthan.
Ph.D
Papers Published in Peer Reviewed Journals (ABDC, SCOPUS, and WoS)
Gupta, S., Kushwaha, P.S., Badhera, U., & Singh, R.K. (2024). Managing tourism and hospitality industry during pandemic: Analysis of challenges and strategies for survival. Benchmarking: An International Journal. Ahead of print. https://doi.org/10.1108/BIJ-11-2023-0806
Gupta, S., Kushwaha, P. S., Badhera, U., Chatterjee, P., & Santibanez Gonzalez, E. D. R. (2023). Identification of benefits, challenges, and pathways in E-commerce industries: An integrated two-phase decision-making model. Sustainable Operations and Computers, 4, 200-218. https://doi.org/10.1016/j.susoc.2023.08.005
Badhera, U., Verma, A., & Nahar, P. (2022). Applicability of K-medoids and K-means algorithms for segmenting students based on their scholastic performance. Journal of Statistics and Management Systems, 25(7), 1621-1632. https://doi.org/10.1080/09720510.2022.2130566
Kushwaha, P., & Badhera, U. (2022). Artificial intelligence and machine learning in marketing: A bibliometric review. Pacific Business Review International, 15(2), 55-66. http://www.pbr.co.in/2022/2022_month/November/5.pdf
Edited Book
Pankaj, P., Vijayvargy, L., Johri, S., & Badhera, U. (Eds.). (2022). Envisioning India's future: Growth, innovation, sustainability, happiness and wellbeing. Bloomsbury Prime. ISBN: 9789354358067
Book Chapters
Jha, B., Giri, P., Jha, D., & Badhera, U. (2022). Unlocking IoT: AI-enabled green FinTech innovations. In S. K. Kautish & G. Kaur (Eds.), AI-Enabled Agile Internet of Things for Sustainable FinTech Ecosystems (pp. 1-22). IGI Global. DOI: 10.4018/978-1-6684-4176-3.ch001
Bhatnagar, A., Badhera, U., & Bhatnagar, V. (2021). Study of current scenario of COVID-19 patients in context of India with USA using machine learning algorithms. In A. Rathi & A. Kumar (Eds.), Post COVID Opportunities and Challenges (pp. 23-47). INSPIRA Publishers. ISBN: 978-81-948376-5-7.
Conference Proceedings
Badhera, U., & Nahar, P. (2019). Study of IoT techniques for smart pedagogy. In Sustainable Development Goals: Economic & Industrial Growth through Recent Innovations & Advancement (Vol. II, Proceedings of Conference, pp. 137-138). Biyani Group of Colleges, Department of Commerce & Management and Information Technology, Jaipur, India. ISBN: 978-93-83462-96-4.
Conference Papers
Badhera, U. (2023). Unpacking the impact of COVID-19 lockdown on learning analytics research in higher education: A bibliometric analysis. ICMR 2023 - International Conference on Management Research on Unchecking the Default: The Other Side of Everything. Department of Management Studies, Indian Institute of Technology Madras, Tamil Nadu [16-18 November 2023]
Badhera, U. (2023). Importance of IoT in environment monitoring: A comparative study of COVID-19 impacts on air monitoring. International Conference on Smart Innovative Technologies and Sustainable Development. Dev Bhoomi, Uttarakhand University, Dehradun, Uttarakhand (Virtual presentation) [2 September 2023]
Badhera, U. (2022). Applicability of K-medoids and K-means algorithms for segmenting students based on their scholastic performance. 4th International Conference on Sustainable Computing and Management (SUSCOM-2022). Miyan Research Institute, International University of Business Agriculture and Technology, Dhaka, Bangladesh (Virtual) [6-8 August 2022]
Badhera, U. (2021). Artificial intelligence and machine learning in marketing: A bibliometric review. FORE International Marketing Conference (FIMC 2021) - Marketing in a Disrupted World. FORE School of Management, New Delhi (Virtual) [26-27 November 2021]
Badhera, U. (2021). Application of SCRD model of COVID-19 for restrictions the spread of contagious diseases. International Conference on Post COVID Challenges on Life and Livelihood (RTU TEQIP - III sponsored). Department of Applied Science, Poornima Institute of Engineering & Technology, Jaipur, Rajasthan [5-6 March 2021]