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Dr. Shubhendra S. Parihar is an industry professional who turned to academics after working for Indian multinationals for more than a decade at different levels of management in sales and marketing functions.

He is a science postgraduate followed by a management degree from Barkatullah University, Bhopal. He also credited a doctorate degree in Management from Jiwaji University, Gwalior. He has delivered various MDPs sessions for practicing managers. He has been actively presenting papers at various national and international conferences. He has also completed a certificate course in Cyber Law from Indian Law Institute, Delhi.

He has been associated with organizations like Lupin Ltd., Cipla Ltd., Lal Bahadur Shastri Institute of Management, Delhi, and School of Management Science, Lucknow. At present, he is faculty at India's best MBA College in Lucknow named Jaipuria Institute of Management. His interest areas are Business Analytics, Distribution and Sales Management, Strategic retailing, Public policy, and Digital Marketing.

He has worked on consulting assignments and imparted training programmes in organizations like Cipla, Macleods Pharma, Bharat serum, India Post, Bank of Baroda, Krati Prakashan, Tata Motors and for some Government departments in the areas of Conflict Management, Enhancing Sales Productivity and Efficiency. Leadership, Team Building, Motivation, Time Management, Stress Management, Emotional Intelligence, Digital marketing, and Self-awareness.

Ph.D, MBA, MSc

Papers Published in Peer Reviewed Journals (ABDC, SCOPUS, and WoS)

Parihar, S. S., Mishra, D., & Srivastava, K. (2024). Determinants of online learning and the mediating role of facilitator. International Journal of Educational Reform, 33(2), 142-156. https://doi.org/10.1177/10567879221091793

Parihar, S. S., & Anand, V. P. (2024). Metaverse intersection with Artificial Intelligence (AI): A qualitative study focusing on building great customer experience. International Journal of Internet Marketing and Advertising.

Parihar, S. S., Siddiqui, M. H., & Mehrotra, S. (2021). Impact assessment of COVID-19 on digital payment: An Indian perspective. International Journal of Business Process Integration and Management, 10(3/4), 259-266. https://doi.org/10.1504/IJBPIM.2021.124037

Parihar, S. S., Rai, P., & Siddiqui, M. (2021). A study of commuter’s shift behaviour towards new age convenient transport services. FIIB Business Review, 10(2), 172-180. https://doi.org/10.1177/23197145211016738

Book Chapters

Parihar, S. S., & Mehrotra, A. (2019). Measuring customer brand equity and loyalty: A study of fuel retail outlets in Lucknow. In A. K. Shrivastava, S. Rana, A. K. Mohapatra, & M. Ram (Eds.), Advances in Management Research: Innovation and Technology (pp. xx-xx). CRC Press. https://doi.org/10.1201/9780429280818

Conference Proceedings

Parihar, S. S., & Rai, P. (2020). Social media uses among youths and matured person. In S. K. Sharma, Y. K. Dwivedi, B. Metri, & N. P. Rana (Eds.), Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation. IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2020, Tiruchirappalli, India, December 18–19, 2020, Proceedings, Part II (IFIP Advances in Information and Communication Technology). Springer International Publishing.

Papers Published in Other Peer Reviewed Journals

Parihar, S. S., & Bajpai, P. (2020). Online presence of luxury brands in India and their engagement strategies. Test Engineering and Management, 83, 9622–9628. http://www.testmagzine.biz/index.php/testmagzine/article/view/8959/6820

Parihar, S. S. (2020). A time series analysis of road accidents in Uttar Pradesh, India. Test Engineering and Management, 8, 206-219. http://testmagzine.biz/index.php/testmagzine/article/view/12467/9515

Parihar, S. S., Agrawal, R., & Suman, P. (2021). Determining factors in rural banking adoption: An Indian perspective. Vidyabharati International Interdisciplinary Research Journal, (Special Issue on Engineering Technologies and Management), pp. 131-140.

Awasthi, D., & Parihar, S. S. (2019). Identification of key determinants of customer engagement in social media with reference to tourism industry: An exploratory research. International Journal of Management and Social Sciences, 8(2.4), [Conference Proceeding Special Issue], 41-44.

Parihar, S. S. (2019). Linear modelling of in-store customer experience in an electronic store based on controllable factors. Manthan: Journal of Commerce and Management, 6(1), 60-73. DOI: 10.17492/manthan.v6i1.182681