Dr.

Dr. Shubhendra Parihar

Associate Professor
Chairperson – Executive Education

CONTACT
Email: shubhendra.parihar@jaipuria.ac.in
Location: Jaipuria Lucknow

RESEARCH AREAS

Pharmaceutical Marketing, Business & Technology, Developmental economics and world trade

TEACHING AREAS
Marketing and General Management

Dr. Shubhendra S. Parihar is an industry professional who turned to academics after working for Indian multinationals for more than a decade at different levels of management in sales and marketing functions.

He is a science postgraduate followed by a management degree from Barkatullah University, Bhopal. He also credited a doctorate degree in Management from Jiwaji University, Gwalior. He has delivered various MDPs sessions for practicing managers. He has been actively presenting papers at various national and international conferences. He has also completed a certificate course in Cyber Law from Indian Law Institute, Delhi.

He has been associated with organizations like Lupin Ltd., Cipla Ltd., Lal Bahadur Shastri Institute of Management, Delhi, and School of Management Science, Lucknow. At present, he is faculty at India's best MBA College in Lucknow named Jaipuria Institute of Management. His interest areas are Business Analytics, Distribution and Sales Management, Strategic retailing, Public policy, and Digital Marketing.

He has worked on consulting assignments and imparted training programmes in organizations like Cipla, Macleods Pharma, Bharat serum, India Post, Bank of Baroda, Krati Prakashan, Tata Motors and for some Government departments in the areas of Conflict Management, Enhancing Sales Productivity and Efficiency. Leadership, Team Building, Motivation, Time Management, Stress Management, Emotional Intelligence, Digital marketing, and Self-awareness.

Google Scholar | ORCID

Ph.D, MBA, MSc

Parihar, S. S., & Mahmood, A. (2016). A Study on Determining Factors That Lead to Stress among School Teachers: Evidence from India. Romanian Review of Social Sciences, 6(11), pp 11-23.(http://rrss.univnt.ro/A-STUDY-ON-DETERMINING-FACTORS-THAT-LEAD-TO-STRESS-AMONG-SCHOOL-TEACHERS-EVIDENCE-FROM-INDIA_a427.html )

Parihar, S. S., & Siddiqui, M. H. (2017). Customer loyalty programs in retail environment. Adhyayan - A Journal of Management Sciences, 7(1), pp 55-61.(https://myresearchjournals.com/index.php/ADHYAYAN/article/view/8108 )

Mehrotra, S., & Parihar, S. S. (2017). Marketing Practices and Attitude: Psu Banks vs. Private Banks. Asia Pacific Journal of Research in Business Management, 8(10), pp 37-47.(https://1library.net/document/qogkjl5z-marketing-practices-attitude-psu-banks-vs-private-banks.html )

Parihar, S. S., & Siddiqui, M. H. (2018). A Study of Non- farm Activities Undertaken by SHGs and Potential Mapping for Strengthening the Marketing Channels for their Produce in Uttar Pradesh, India. Sodha Pravāha, 8(2), pp 74-82.(https://scholar.google.co.in/citations?hl=en&user=ebw7d5UAAAAJ&view_op=list_works&sortby=pubdate )

Awasthi, D., & Parihar, S. S. (2019). Identification of key determinants of customer engagement in social media with reference to tourism industry: An exploratory research. International Journal of management and Social Sciences, 8(2), pp 41-44.(https://journals.foundationspeak.com/index.php/ijmss/article/view/777 )

Parihar, S. S. (2019). Linear Modelling of in Store Customer Experience in an Electronic Store Based on Controllable Factors. Manthan: Journal of Commerce and Management, 6(1), pp 60-73.(https://www.journalpressindia.com/abstract.php?jid=5&aid=377&dc=cit )

Parihar, S. S., & Bajpai, P. (2020). Online presence of Luxury brands in India and their engagement strategies. Test Engineering and Management, 83(), pp 9622-9628.(http://testmagzine.biz/index.php/testmagzine/article/view/8959/6820 )

Parihar, S. S. (2020). A Time Series Analysis of Road Accidents in Uttar Pradesh. Test Engineering and Management, 83(), pp 206-219.(http://testmagzine.biz/index.php/testmagzine/article/view/12467/9515 )

Parihar, S. S., Rai, P., & Siddiqui, M. H. (2021). A study of Commuter’s Shift behaviour towards New Age M219convenient transport services. FIIB Business Review, 10(2), pp 172-180.(DOI: 10.1177/23197145211016738)

Parihar, S. S., Agrawal, R., & Suman, P. (2021). Determining Factors In Rural Banking Adoption: An Indian Perspective. Vidyabharati International Interdisciplinary Research Journal, (), pp 131-140.(https://www.viirj.org/specialissues/SP11/Part%202.pdf)

Parihar, S. S., Mishra, . D., & , K. S. (2022). Determinants of Online Learning and the Mediating Role of Facilitator. International Journal of Educational Reform, online first(), pp .(https://journals.sagepub.com/doi/metrics/10.1177/10567879221091793 )

Parihar, S. S., Siddiqui, M., & Mehrotra, S. (2022). Impact assessment of Covid19 on digital payment: an Indian perspective . International journal of business process Integration & Management , 10( 3-4), pp 259-266.(https://www.inderscience.com/info/ingeneral/forthcoming.php?jcode=ijbpim )

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