Dr. Shubhendra Parihar

Ph.D, MBA, MSc
Associate Professor
Associate Dean Student Affairs


Email: shubhendra.parihar@jaipuria.ac.in
Location: Jaipuria Lucknow

Research Areas

Pharmaceutical Marketing, Business &Technology, Developmental economics and world trade

Teaching Areas

Marketing and General Management


Dr. Shubhendra S. Parihar is an industry professional turned to academics after working for Indian multinationals more than a decade at different levels of management into sales and marketing function. He is a science post graduate followed by a management degree from Barkatullah University, Bhopal. He also credited a doctorate degree in Management from Jiwaji University, Gwalior. He has delivered various MDPs sessions for practicing managers. He has been actively presenting papers in various national and international conferences. He has also completed a certificate course in Cyber Law from Indian Law Institute, Delhi. He has been associated to organizations like Lupin Ltd., Cipla Ltd., Lal Bahadur Shastri Institute of Management, Delhi and School of Management science, Lucknow. At present he is faculty at Jaipuria Institute of management, Lucknow. His interest areas are Business Analytics, Distribution and Sales Management, Strategic retailing, Public policy and Digital Marketing.

He has worked on consulting assignments and imparted training programmes in organizations like Cipla, Macleods Pharma, Bharat serum, India Post, Bank of Baroda, Krati Prakashan, Tata Motors and for some Government departments in the areas of Conflict Management, Enhancing Sales Productivity and Efficiency. Leadership, Team Building, Motivation, Time Management, Stress management, Emotional Intelligence, Digital marketing and Self-awareness.


Parihar Shubhendra S, (2016), “Supply chain challenges in E-commerce firms” , conference proceedings of EBSCC-2016, Excel India Publishers ISBN

Parihar Shubhendra S;(2016), “Supply chain challenges of online furniture market in India” conference proceedings of GDGU ICON 2016, Excel India Publishers, ISBN

Parihar Shubhendra S. ;(2015), “A social initiative unified with cricket and entertainment: A case study” ELIXIR(2015), ISBN: 978-93-84869-74-8, Excel India Publishers

Parihar Shubhendra S. ;(2015), “To identify the effective evidence based marketing tools in Indian Pharmaceutical industry” ICEBM(2015), ISBN: 978-93-84935-18-4

Parihar Shubhendra S.; (2010), “A study of physicians behavior & preference towards marketing services offered by pharmaceutical industry to influence prescription behavior of physicians”, Indian Journal of Marketing, XL (9)

Parihar Shubhendra S., “Mobile phones infrastructure and marketing innovations” energy & Infrastructure conference, ICEI -2012 proceedings’ book, Excel publication,ISBN:978-93-81316-70-2

Parihar Shubhendra S., “Influence of Pharmaceutical marketing Promotion on Physicians Prescription Behavior in Tier-III & Tier-IV Towns' Asia Pacific Marketing Review, ISSN: 2277-2057

Parihar Shubhendra S., To determine the effectiveness of social media marketing in businesses and nonprofit organizations: A study’ ICOM-BHU published by Global Publication, ISBN:978-93-81563-24-3

An article on changing face of cybercrime published in a monthly magazine ' APRAADH BUREAU' April ‘2011 issue.

An article titled 'finance for your education' published in a weekly newsletter 'Ado mania' issue: June 12 & 19.

An article titled ‘Rewarding career in pharmaceutical management’ published in Ado mania issue: June 26th.

An article titled ' an independent career as Home loan advisor- to build professional competence and enhance counseling skills in home loan market' published in a weekly classified newspaper 'Ado mania'.

An article titled ' clinical research: a niche career for science, pharmacy and medicine graduates and post graduates' published in a weekly classified newspaper 'Ado mania' Jully10' 2011

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