Dr. Shubhendra Singh Parihar has played diverse leadership roles in academia, significantly contributing to institutional growth and student success. As Chair – Admissions, he strategized and executed admission processes, ensuring a seamless experience for prospective students while enhancing the institute’s reach and brand visibility. In his tenure as Chair – Placements, he established strong corporate relationships, facilitated industry collaborations, and spearheaded placement initiatives, resulting in improved career opportunities for students.

As Dean – Student Affairs, he played a pivotal role in student development, welfare, and engagement, fostering a vibrant campus culture through mentoring, extracurricular activities, and well-being programs. His tenure as Chair – Alumni Relations was marked by strengthening alumni networks, organizing reunions, and leveraging alumni contributions for academic and professional growth.

Currently, as Chair – MDP & Consulting, he leads executive education and consulting initiatives, designing industry-relevant training programs, facilitating corporate partnerships, and positioning the institute as a thought leader in management development and strategic consulting.

Additionally, Dr. Parihar has been actively involved in institutional accreditation processes, playing a key role in achieving and maintaining NBA (National Board of Accreditation), NAAC (National Assessment and Accreditation Council), and AACSB (Association to Advance Collegiate Schools of Business) accreditations. He has contributed to curriculum design, assurance of learning processes, documentation, and continuous improvement initiatives to align the institution with global academic and industry standards. Through these multifaceted roles, he has demonstrated leadership in academia, corporate engagement, accreditation, and student development.

Ph.D, MBA, MSc, LLB and PGDSRD ( NIRD)

Case Study

Khan, A., Patra, S. K., & Parihar, S. S. (2025). Help Us Green: Challenges in scaling an upcycled flowers business (Case No. W41374). Ivey Publishing.

Papers Published in Peer Reviewed Journals (ABDC, SCOPUS, and WoS)

Parihar, S. S., Mishra, D., & Srivastava, K. (2024). Determinants of online learning and the mediating role of facilitator. International Journal of Educational Reform, 33(2), 142-156. https://doi.org/10.1177/10567879221091793

Parihar, S. S., & Anand, V. P. (2024). Metaverse intersection with Artificial Intelligence (AI): A qualitative study focusing on building great customer experience. International Journal of Internet Marketing and Advertising.

Parihar, S. S., Siddiqui, M. H., & Mehrotra, S. (2021). Impact assessment of COVID-19 on digital payment: An Indian perspective. International Journal of Business Process Integration and Management, 10(3/4), 259-266. https://doi.org/10.1504/IJBPIM.2021.124037

Parihar, S. S., Rai, P., & Siddiqui, M. (2021). A study of commuter’s shift behaviour towards new age convenient transport services. FIIB Business Review, 10(2), 172-180. https://doi.org/10.1177/23197145211016738

Book Chapters

Parihar, S. S., & Mehrotra, A. (2019). Measuring customer brand equity and loyalty: A study of fuel retail outlets in Lucknow. In A. K. Shrivastava, S. Rana, A. K. Mohapatra, & M. Ram (Eds.), Advances in Management Research: Innovation and Technology (pp. xx-xx). CRC Press. https://doi.org/10.1201/9780429280818

Enhancing Customer Experience in Omnichannel Retailing Using Online Reviews: Data-Driven Insights
Ridhika Chatterjee (IILM Academy of Higher Learning, Lucknow, India), Sheetal Sharma (IILM Academy of Higher Learning, Lucknow, India), Shubhendra Singh Parihar (Jaipuria Institute of Management, Lucknow, India), and Suchita Vishwakarma (IILM Academy of Higher Learning, Lucknow, India) Source Title: Retail Innovations in Business Models Copyright: © 2025 |Pages: 14 DOI: 10.4018/979-8-3693-7620-1.ch002

Conference Proceedings

Parihar, S. S., & Rai, P. (2020). Social media uses among youths and matured person. In S. K. Sharma, Y. K. Dwivedi, B. Metri, & N. P. Rana (Eds.), Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation. IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2020, Tiruchirappalli, India, December 18–19, 2020, Proceedings, Part II (IFIP Advances in Information and Communication Technology). Springer International Publishing.

Papers Published in Other Peer Reviewed Journals

Parihar, S., Mehrotra, A. Reimagining sales success: the emerging science of sales enablement. Ital. J. Mark.2026, 3 (2026). https://doi.org/10.1007/s43039-025-00127-9 Springer Nature ( Scopus, BMA , Q2)

Parihar SS, Rana S, Gupta OJ, Srivastava V (2025;), "What helps in enhancing pharma sales? Interplay between technology and human interaction". International Journal of Pharmaceutical and Healthcare Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJPHM-10-2024-0104

 Gupta, O.J., Singh, K.P., Yadav, S., Darda, P.and Parihar, S.S. (2025), "Post-pandemic healthcare choices: SERVQUAL model and the influence of hospital image", Journal of Health Organization and Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JHOM-01-2024-0002

Khan, A., Patra, S. K., & Parihar, S. S.(2025). Help Us Green: Challenges in scaling an upcycled flowers business (Case No. W41374). Ivey Publishing.

Parihar, S. S., & Anand, V. P. (2024). Metaverse intersection with Artificial Intelligence (AI): A qualitative study focusing on building great customer experience. International Journal of Internet Marketing and Advertising.

Social Media Uses Among Youths and Matured Person, Springer Link DOI: 10.1007/978-3-030-64861-9_37

A Study of Commuter’s Shift Behaviour Towards New Age Convenient Transport Services, FIIB, sage Publication https://doi.org/10.1177/23197145211016738

Determinants of Online Learning and the Mediating Role of Facilitator, Sage Publication, https://doi.org/10.1177/10567879221091793

Impact assessment of COVID-19 on digital payment: An Indian perspective, https://doi.org/10.1504/IJBPIM.2021.124037

A study of the physician’s behavior & preference towards marketing services offered by pharmaceutical industry to influence prescribing behavior of physicians, http://indianjournalofmarketing.in/index.php/ijom/article/view/37351

Measuring Customer Brand Equity and Loyalty: A Study of Fuel Retail Outlets in Lucknow, https://doi.org/10.1201/9780429280818

Ved Srivastava, Shubhendra Parihar, Dheeraj Misra, Athar Mahmood. (2024). A Study of Patient-Centered Communication in the Indian Healthcare System. European Economic Letters (EEL), 14(3), 2254–2262. Retrieved from https://eelet.org.uk/index.php/journal/article/view/2000Category-C ( ABDC)

 Ridhika Chatterjee, Shubhendra Singh Parihar, Manoj Mehrotra, Om Jee Gupta. (2024). Analyzing the Impacts of Omni-Channel Strategies on Augmenting Customer Experience in the Retail Domain. European Economic Letters (EEL), 14(3), 2026–2043. Retrieved from https://eelet.org.uk/index.php/journal/article/view/1974Category-C ( ABDC)

Parihar, S. S., & Bajpai, P. (2020). Online presence of Luxury brands in India and their engagement strategies. Test Engineering and Management, 83(), pp 9622-9628. (Scopus) [AY 2019-20]

Parihar, S. S. (2020). A Time Series Analysis of Road Accidents in Uttar Pradesh. Test Engineering and Management, 83, pp 206-2019. (Scopus) [AY 2019-20]

Parihar Shubhendra Singh, “Linear modelling of in-store customer experience in an electronic store based on controllable factors. DOI No. 10.17492/Manthan. v6i1. 182681(2019)

Parihar Shubhendra Singh, Masood Siddiqui, “A study of non –farm activities undertaken by SHGs and potential mapping for strengthening the marketing channels for their produce in Uttar Pradesh, India", Sodha Pravah, ISSN 2231-4113, Vol. VIII, Issue 2, (April 2018)

Awasthi Devesh, Shubhendra Singh Parihar, “Identification of key determinants of customer engagement in social media with reference to tourism industry: Exploratory research”, International journal of management and social sciences, Vol: 8 (2,4): pp41-44 (2019)

Parihar Shubhendra S, Mehrotra Shyamji, “Marketing practices and attitude: PSU banks Vs. Private banks”, Asia Pacific Journal of Research in Business Management Vol. 8, Issue 10, October 2017, ISSN: (2229-4104)

Parihar Shubhendra S, Siddiqui Masood, “Customer loyalty programs in retail environment” Adhyayan - A Journal of Management Sciences, (June 2017), ISSN - 2249-1066, e-ISSN - 2455–8656

Parihar Shubhendra S. & Mahmood Athar (2017), A study on determining factors that lead to stress among schoolteacher: Evidence from India, Romanian Review of Social Sciences Vol. 6 (2016), No.11

Parihar Shubhendra S, (2015), “IGCL-A social initiative unified with cricket and entertainment-A Case Study” Case conclave proceedings, Excel India Publishers, ISBN:978-93-84869-74-8

Parihar Shubhendra S and Gupta Nitin, (2016), “Supply chain challenges of online furniture market in India” GDGU ICON 2016 proceedings, Excel India Publishers, ISBN: 978-93-85777-21-9

Parihar Shubhendra S and Singh Deepak, (2016), “Supply chain challenges in E-commerce firms”, EBSCC 2016 conference, ISBN:978-93-85777-16-

Parihar Shubhendra S.; (2015), “To identify the effective evidence-based marketing tools in the Indian Pharmaceutical industry” ICEBM (2015), ISBN: 978-93-84935-18-4

Parihar Shubhendra S.; (2010), “A study of the physician's behaviour & preference towards marketing services offered by pharmaceutical industry to influence prescription behaviour of physicians”, Indian Journal of Marketing, XL (9)

Parihar Shubhendra S., “Mobile phones infrastructure and marketing innovations” energy & Infrastructure conference, ICEI -2012 proceedings’ book, Excel publication, ISBN:978-93-81316-70-2

Parihar Shubhendra S., “Influence of Pharmaceutical Marketing Promotion on Physicians Prescription Behaviour in Tier-III & Tier-IV Towns' Asia Pacific Marketing Review, ISSN: 2277-2057

Parihar Shubhendra S., To determine the effectiveness of social media marketing in businesses and non-profit organizations: A study,’ICOM-BHU published by Global Publication, ISBN:978-93-81563-24-3