Sahil Singh Jasrotia

Ph.D (Submitted), M.com, BBA
Assistant Professor

Contact

Email: sahil.jasrotia@jaipuria.ac.in
Location: Jaipuria Indore

Research Areas

Consumer Behaviour, Digital Marketing,Qualitative Research,Tourism Management, Corporate Governance

Teaching Areas

Marketing

Biography

Prof. Sahil Singh Jasrotia is working as an Assistant Professor in the area of Marketing at Jaipuria Institute of Management, Indore, India. He has submitted his PhD from SMVDU, Katra, Jammu, India. He has done his Masters in Commerce (M.com) and Bachelors in Business Administration (BBA) from University of Jammu. He has also qualified UGC NET in Commerce. His academic and research interest lies in Marketing Management, Consumer Behaviour, Qualitative Market Research, Tourism Management and Channel Choice Behaviour. He has published papers in many International and National Journals which are ABDC, SSCI and Scopus listed. His recent publication is in International Journal of Retail and Distribution Management (ABDC “B” Category). Prior Joining to Jaipuria Institute of Management, Indore he worked with Indian Institute of Management, Indore as an Academic Associate from Jan, 2018 to July, 2019

Research

1. Koul. S and Jasrotia. S.S (2019), Product Adoption by small retailers in India, International Journal of Retail and Distributions Management, Emerald Publishing (Accepted). (DOI:10.1108/IJRDM-03-2018-0053) (SSCI Indexed, ABDC ‘B’ Category).

2. Jasrotia. S.S, Mishra H.G and Koul. S (2019), Brick or Click? Channel Choice Disruptions in Travel Industry, Asia Pacific Journal of Management Innovation and Research, Sage Publications. Vol. 15, No. 1-2, pp. 16-26. Indexed in J-Gate, DeepDyve and Indian Citation Index. (DOI: 10.1177/2319510X19829308).

3. Koul. S, Mishra H.G and Jasrotia. S.S (2019), Product Adoption by BOP retailers, International Journal of Indian Culture and Business Management, Inderscience Publishers. Vol 19, No. 1, pp. 51-66. (ABDC Rating “C” Category) (Scopus Indexed) (DOI: 10.1504/IJICBM.2019.10019279).

4. Sridhar. I and Jasrotia. S.S (2019), Board Leadership and Executive Compensation: Corporate Governance in India, International Journal of Indian Culture and Business Management, Inderscience Publishers (Accepted). (ABDC Rating “C” Category) (Scopus Indexed).

5. Sridhar. I and Jasrotia. S.S (2019), Related Party Transactions and Corporate Governance: Evidence from India, International Journal of Indian Culture and Business Management, Inderscience Publishers (Accepted). (ABDC Rating “C” Category) (Scopus Indexed).

6. Jasrotia. S.S, Mishra. H.G and Sharma. R.L (2019), Capital Adequacy Norms: Banks compliance with Basel-III norms, International Journal of Electronic Banking, Inderscience Publishers (Forthcoming). (ABDC Rating “C” Category).

7. Jasrotia. S.S, Sharma. R.L and Mishra H.G (2019), Disruptions in Indian telecom Sector: A Qualitative study on Reliance Jio, Indore Management Journal (Accepted).


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