Prof. Rehan Husain
Ph.D. (Pursuing-AMU); UGC-JRF & SRF; MBA; B.tech
Assistant Professor- Marketing
Contact
Email: rehan.husain@jaipuria.ac.in
Location: Jaipuria Lucknow
Research Areas
Luxury Brands, Social Comparison, Social Media Marketing, Advertising, Brand Management, Brand Experience.
Teaching Areas
Marketing, Marketing Research, Organizational Behavior, Principles of Management, Strategic Management, Managerial Economics.
Biography
Mr. Rehan Husain is currently pursuing his Ph.D. from Aligarh Muslim University. Additionally, he has also qualified the UGC-JRF 2018 examination. He holds his MBA in Marketing and Operations from Aligarh Muslim University Aligarh. Prior to his MBA, he obtained his Electrical engineering from Aligarh Muslim University, Aligarh. He is working as an Assistant Professor at Jaipuria Institute of Management, Lucknow. He worked as an Assistant Professor at Integral University, Lucknow, for almost three months.
Mr. Rehan Husain has published in top-ranked International journals, for example, Journal of Retailing and Consumer Services, Journal of Fashion Marketing and Management: An International Journal, Global Business and Organizational Excellence, and Journal of Information and Optimization Sciences. He also reviews papers for journals like- International Journal of Consumer Services (ABDC-A) etc. He also won the best paper presentation award from IIM-Shillong. He was appreciated on a national level for his research paper on Brand experience at 7th PAN-IIM World Management Conference 2019. He is known for presenting papers and case studies across various IIM's; IISC and other top institutes in India. He was also shortlisted for the IM division Junior faculty consortium, 2022, at Seattle, USA.
He was associated with various corporations such as Relata.io, Scatter India, and AmyGB. He is also an author for Magazine-Techfastly, which writes on different latest technological trends. He is an ambitious and hardworking individual with the will and desire to excel, curiosity to learn, and make the most of the opportunities that come his way. He prides himself in being a determined and detail-oriented person with all the skills and expertise to manage work and team together.
Google Scholar | ORCID | Research Gate
Research
Husain, R., Ratna, V. V., & Saxena, A. (2023). Past, Present and Future of Anthropomorphism in Hospitality & Tourism: Conceptualization and Systematic review. Journal of Hospitality Marketing and Management., (), pp .
DOI: https://doi.org/10.1080/19368623.2023.2232382
Azhar, M., Husain, R., Hamid, S., & Rahman, M. N. (2023). Effect of Social Media Marketing on Online Travel Purchase Behavior Post-COVID-19: Mediating Role of Brand Trust and Brand Loyalty. Future Business Journal, (), pp .
DOI: https://fbj.springeropen.com/articles/10.1186/s43093-023-00192-6