Ph.D. from IIT, Kanpur, MBA, B.E (Mech.)
Location: Jaipuria Lucknow
Puneet Rai is a phd form IIT, Kanpur. He has a blend of industrial and academic experience totaling 19 years. He is working as an Assistant Professor in the area of marketing at Jaipuria Institute of Management, Lucknow. He was involved in marketing of industrial products to clients such asMarutiUdyog Ltd, Yamaha and Escorts etc. He excelled in selling of industrial products in New Delhi and Mumbai, one of the most competitive markets of India which won him exemplary performance award from his employers DeluxBrgs Ltd in year 2003. He co-edited a book on branding titled ‘Brandcraft’. He has presented research papers in several international conferences and he has published research papers in refereed journals.
He has conducted sale training programme for DeluxBrgs Ltd,Mumbai and NSIC, Kanpur. He was a part of the team that designed and conducted blind test for Goldiee Group’s One-one Noodles to understand the consumers’ acceptance of the product, this testing culminated into launch of One-one Noodles across India.