Dr. Prathamesh Kittur

Ph.D. (Marketing) VGSOM, IIT Kharagpur M.Tech (Communication and Networks), National Institute of Technology, Rourkela
Assistant Professor


Email: Prathamesh.kittur@jaipuria.ac.in
Location: Jaipuria Noida


Total: 2.4 Years

Academic: 0.9 Years

Industry: 1.5 Years

Teaching Areas



Dr. Prathamesh V Kittur is a researcher with over two years of industrial and academic experience. His research interests are B2B Marketing, Services Marketing, Consumer Behavior, and Tourism and Hospitality Marketing. He has published frequently in the Journal of Business and Industrial Marketing and presented his research work at reputed conferences. He has completed his Ph.D. in Marketing from Vinod Gupta School of Management, IIT Kharagpur and M. Tech in Communication Networks from National Institute of Technology, Rourkela.


Kittur, P. and Chatterjee, S. (2021), "Goods and services related brand image and B2B customer loyalty: effects of construal level", Journal of Business & Industrial Marketing, Vol. 36 No. 1, pp. 17-30. https://doi.org/10.1108/JBIM-06-2019-0284 , (ABS 2, ABDC A, IF-3.462)

Kittur, P., Chatterjee, S. and Upadhyay, A. (2022), "Mapping the intellectual structure of business-to-business loyalty literature: a bibliometric analysis approach", Journal of Business & Industrial Marketing, Vol. 37 No. 5, pp. 1091-1110. https://doi.org/10.1108/JBIM-02-2021-0093 , (ABS 2, ABDC A, IF-3.462)

Kittur, P., Chatterjee, S. and Upadhyay, A. (2022), "Antecedents and consequences of reliance in the context of B2B brand image", Journal of Business & Industrial Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JBIM-05-2021-0263, (ABS 2, ABDC A, IF-3.462)

Working Papers

Effects of aggregators efforts in service recovery strategies for service failures caused by actual-service-providers.

What Makes Customers of Airport Lounges Satisfied and More? Impact of Culture and Travel Class.

Role of B2B Reliance and Brand Image in Reducing Risk Perceptions.

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