Dr. Mukesh Chaturvedi

Ph.D, BITS Pilani, Master of Management Studies (BITS Pilani)
Adjunct Professor

Contact

Email: prof.mukeshchaturvedi@gmail.com
Location: Jaipuria Lucknow

Research Areas

Consumer Behavior
Customer Relationship Management
Brand Management
Integrated Marketing Communications
New Product Development
Corporate Image Building, and
Business Communication

Teaching Areas

Consumer Behavior
Customer Relationship Management
Brand Management
Integrated Marketing Communications
New Product Development
Corporate Image Building
Business Marketing
Marketing-I & II, Business Communication
Corporate Communications
Qualitative Research Methods
Strategic Management, and
Environment & Sustainability

Biography

An M.M.S. and a Ph.D. from BITS Pilani and an alumnus of the prestigious International Visitor Program of USIA, Washington, D.C., USA, Dr. Mukesh Chaturvedi has been a Professor of Marketing and Business Communication with IMT Ghaziabad, MDI Gurgaon, XLRI Jamshedpur and BITS Pilani. He has been the Acting Director & Dean (Academics) of IMT Ghaziabad; Director, Asia-Pacific Institute of Management, Delhi; and Founder Director of the Amity Centre for CRM, ABS Noida. He has also been a Visiting Faculty to Rouen Business School, France, IIM Ahmedabad, IIM Ranchi, IIM Rohtak, IIFT Delhi, et al.

Dr. Mukesh Chaturvedi has also been a Visiting Faculty to

  • Rouen Business School, France
  • IIM Ahmedabad
  • IIM Ranchi
  • IIM Rohtak
  • IIFT Delhi, et al.

He is also an alumnus of the prestigious International Visitor Program of USIA, Washington, D.C., USA. He has also been the (Acting) Director, Dean (Academic), MDP Coordinator, and Area Chairperson.

Dr. Chaturvedi’s publications include the following books:

  • ‘Business Communication: Skills, Concepts, and Applications’
  • ‘Fundamentals of Business Communication’,
  • ‘Managing Innovation and New Product Development’,
  • ‘Business Communication Today’,
  • ‘Managing Global Business: A Strategic Perspective’,
  • ‘Business Communication: Concepts, Cases and Applications’,
  • ‘Buying Research’,
  • ‘New Product Development’, and
  • ‘Welcome Back!? Coca-Cola’.

Dr. Chaturvedi is the recipient of MDI’s most coveted Award for Excellence in Teaching for the year 2005. Dr. Chaturvedi has been the Member of CII Committee on Higher Education for the last five years. Dr. Mukesh Chaturvedi is the Sr. Consultant & Founding Partner of PDC Educational Services, Delhi.


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