Dr. Masood H. Siddiqui

Ph.D, M.Sc
Associate Dean- Research & Publications


Email: masood.siddiqui@jaipuria.ac.in
Location: Jaipuria Lucknow

Research Areas

Multivariate Analysis, SEM, Decision Modelling, Performance Evaluation, Problem Structuring Methods, Soft Operations Research

Teaching Areas

Statistics, Operations Research, Research Methods & Advanced Data Analysis


Dr. Masood H Siddiqui is a Ph.D. in Statistics and also a CSIR-UGC Fellow Scholar. His overall experience spans over twenty years. Currently, He is working as Professor in the area of Decision Sciences at Jaipuria Institute of Management, Lucknow for the last eleven years. He is Associate Dean (Research & Publications) and Chairperson-Centre for Learning Innovations & Case Development at Jaipuria Lucknow, which is one of the top-ranked business schools in Lucknow. Previously, he was associated with Lucknow Christian PG College, Lucknow and Visiting Faculty to Dept. of Business Administration and IMS, University of Lucknow for a period of six years. He was Academic Counselor to Management Programme, at IGNOU. He also has administrative experience of three years with the Government of U.P. as a Class I Gazetted Officer.

He has been a Member of the Board of Studies, Dept. of Statistics & Operations Research, Aligarh Muslim University (AMU), and School of Management, BBD University, Lucknow for the last four years.

He has research publications in various refereed international and national journals like Journal of Targeting, Measurement, and Analysis of Marketing; Vikalpa: The Journal for Decision Makers; International Journal of E-Business Research; International Business Research, AIMS International Journal of Management; International Journal of Business Science and Applied Management; Metamorphosis: A Journal of Management Research; ASCI Journal of Management, AIMA Journal of Management & Research, etc.

He has seventeen Conference Presentations and Publications. His research paper was awarded Best Research Paper’ at the 8th ISDSI Conference-2015.

He has also co-authored the book “Statistics for Management” (ISBN: 978-81-317-7450-2: Pearson Publications).

He is also the reviewer of various journals like Tourism Management (Elsevier Journal), Tourism Review, International Journal of E-Business Research, AIMS International Journal of Management, International Journal of Contemporary Hospitality Management, International Research Journal, etc.

He is on the editorial advisory board of the Journal of Research Innovation & Management Science. He is a prolific resource-person for FDPs on Research Methodology and Advanced Multivariate Data Analysis using SPSS and had conducted more than sixty sessions. He has guided three Ph. D. thesis so far.


“Grocery Retailing in India: Online Mode versus Retail Store Purchase”, International Business Research, Vol 9, No 5, 2016, 180-195.

“e SUVIDHA – A Citizens’ Perception Study”, Metamorphosis: A Journal of Management Research, Vol. 11, Issue 1, 2013, 64-81.

“Marketing of SME Product: A Relationship Approach”, ASCI Journal of Management, Vol. 42, No. 2, 2012, 76-106.

“Designing Effective Mobile Advertising with Specific Reference to Developing Markets” in “Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy”, Lee I. (Ed.), IGI Publication, July 2012, pp. 299-324.

“Application of Soft Operations Research for Enhancing the Servicescape as a Facilitator”, Vikalpa: Journal of IIM-Ahmedabad, Vol. 36, No. 1, 2011, 19-35.

“Proposing a Hierarchical Utility Package with reference to Mobile Advertising”, International Journal of E-Business Research (IJEBR), Vol. 7, No. 1, 2011, 71-92.

“Performance Evaluation of Various Tourist Centers using Data Envelopment Analysis”, ASCI Journal of Management, Vol. 40, No. 1,2010, 31-51

“Analyzing customer satisfaction with service quality in life insurance services”, Journal of Targeting, Measurement and Analysis for Marketing, Vol. 18, No. 3/4, 2010, 221-238.

“An analytical study of complaining attitudes: With reference to the banking sector”, Journal of Targeting, Measurement and Analysis for Marketing, Vol. 18, No. 2, 2010, 119-137.

“Measuring The Customer Perceived Service Quality for Life Insurance Services: An Empirical Investigation”, International Business Research (a CCSE Journal), Vol. 3, No.3, 2010, 171-187.

“An Empirical Investigation of Customer Preferences in Mobile Services”, Journal of Targeting, Measurement and Analysis for Marketing, Volume 18, No. 1, 2010, 49-63.

“An Empirical Study of Tourist Preferences Using Conjoint Analysis”, International Journal of Business Science & Applied Management (IJBSAM), Vol. 5, No.2, 2009, 1-16.Link- http://www.business-and-management.org/.

“Branding of U.P. Tourism Services: An Empirical Approach”, AIMA-Journal for Management Research (AJMR), Vol.-3, No. 4/4, 2009, Link- http://aima-ind.org/ejournal/.

“Effectiveness of Mobile Advertising: The Indian Scenario”, Vikalpa: Journal of IIM-Ahmedabad, Vol. 33, No 4, 2008, 47-59.

“Servicescape of Shopping Mall- a Hierarchical Framework”, AIMS International Journal of Management, Vol. 2, No 3, 2008, 215-235.

“The Impact of Servicescape on Quality Perception and Repatronage Intentions of Customers- with specific reference to Shopping Malls”, AIMA-Journal for Management Research’(AJMR), Vol.-1, Issue 4/4, 2008, Link- http://aima-ind.org/ejournal/.

“SODA and Cognitive Mapping-A Paradigm Shift”, Samadhan, Vol. 7, 2006, 55-60. https://scholar.google.co.in/citations?user=kZojsKkAAAAJ&hl=en, https://www.researchgate.net/profile/Masood_Siddiqui2/stats/citations

Co-Author: “Statistics for Management- Levin, Rubin, Rastogi & Siddiqui”, 7th Edition, ISBN: 978-81-317-7450-2 (Pearson Publications).

Call Us Whatsapp Enquire Now
Enquire Now

Your form headline

Apply Now