Dr. Manoj Das

Associate Professor

Email: manoj.das@jaipuria.ac.in
Location: Jaipuria Indore


Services Marketing, Green Marketing, Human Computer Interaction


Dr. Manoj Das has an experience of more than a decade in management education. He is currently associated with Jaipuria Institute of Management, Indore as an Associate Professor in the area of Marketing. He has completed his FPM (Marketing) from IIM Indore. His research interest is in the domain of Services Marketing, Green Marketing, Human Computer Interaction. He has published extensively in international journals of repute like Journal of Retailing and Consumer Services, International Journal of Bank Marketing The Service Industries Journal to name a few. He has also conducted MDP’s on Customer service, Personal branding and Storytelling for working professionals across different industries. He keeps attending workshops to develop his skillset from time to time. He has completed 2 Post Graduate Certifications one in Digital Marketing and Communication and the other in Digital Transformation. He is also an Editorial Review Board Member of South Asian Journal of Business Studies journal.

FPM (IIM Indore), MBA, M.Sc

More than 10 years of teaching experience

ABDC Listed Publications

Das, M and Ramalingam M (2023), “To praise or not to praise- Role of word of mouth in food delivery apps.” Journal of Retailing and Consumer Services, 74, 103408. (A Category - ABDC Classification)

Das, M and Ramalingam M (2022), “Why do you look familiar? - Exploring the role of employee-customer identification in adapting the service offering." International Journal of Bank Marketing, 40(7), 1654-1679. (A Category - ABDC Classification)

Das, M., & Ramalingam, M. (2022), “What drives product involvement and satisfaction with OFDs amid COVID-19?” Journal of Retailing and Consumer Services, 68, 103063. (A Category - ABDC Classification)

Das, M (2022), “It's too much to handle: Effect of Advertisement overload and its impact on satisfaction.” Empirical Economics Letters, 20(4), 69-80. (C Category -ABDC Classification)

Das, M & Ramalingam M (2019), “How effective are your actions impact of perceived environmental effectiveness on green purchasing behavior” Academy of Marketing Studies Journal, 23(2), 1-8. (B Category-ABDC Classification)

Gupta, Musarrat & Das (2018)," Engaging employees for quality of life: mediation by psychological capital." The Service Industries Journal, 39(5-6), 403-419. (B Category-ABDC Classification)


Das & Ramalingam (2019), “Does Knowledge Translate into Action? Impact of Perceived Environmental Knowledge on Ecologically Conscious Consumer Behavior”, Theoretical Economic Letters, 9(5), 1338-1352.

Das, M. (2014), "Using Social Networking Sites (SNS): Mediating Role of Self Disclosure and Effect on Wellbeing.” Indore Management Journal, 6(2), 30-38.

Agrawal, A & Das, M. (2013), Green Marketing, Indira Management Review, 6(1), 17-32.


Published a book chapter for a book titled "New Age Admissions Strategies in Business Schools" on the theme “Future of Business Education and admission challenges” published by IGI Global (https://www.igi-global.com/book/new-age- admissions-strategies-business/218589)

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