Marketing Management, International Marketing, Strategic Management, Rural Marketing
Dr. Sanjeev holds doctorate in the area of Marketing. His doctoral research explored Job satisfaction and turnover intention among pharmaceutical sales and marketing professionals. Dr. Sanjeev is a seasoned sales and marketing professional with over 25 years of experience spanning across academia and industry. He had worked in pharmaceutical, Banking and advertising industry in India and abroad during his corporate tenure. His areas of academic interest includes sales force management, consumer behaviour, rural/ BoP marketing and corporate communications. He consults for research projects in the area of health care and has done various corporate trainings in the field of sales management.