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She is an Assistant Professor in the Business Analytics area at Jaipuria Institute of Management Noida. She has an experience of over 2.5 years in teaching information technology and emerging technology related courses in post graduate and executive education programs. She has published multiple research papers in ABDC A, A* category journals. Her research interest lies in business analytics, social media analytics, and consumer behavior.

Pursuing Ph.D. (from IIM Rohtak).
B.Tech (ECE, from Punjab Technical University, Punjab)

Experience: 2.5 years
Academic: 2.5 years

Papers Published in Peer Reviewed Journals (ABDC, SCOPUS, and WoS)

Mehta, N., Chauhan, S., & Kaur, I. (2022). Extending the story of IS success: A meta-analytic investigation of contingency factors at individual and organisational levels. European Journal of Information Systems, 31(5), 617-640. https://doi.org/10.1080/0960085X.2021.1907233

Srivastava, P. R., Sharma, D., & Kaur, I. (2022). Differential effects of online signals on sales performance of local brand clothing products. Journal of Enterprise Information Management, 35(6), 1522-1547. https://doi.org/10.1108/JEIM-01-2020-0039

Srivastava, P. R., Sharma, D., Kaur, I., & Singh, K. P. (2021). Decision: A bibliometric overview since its founding. Decision, 8(2), 69–79. https://doi.org/10.1037/dec0000133

Srivastava, P. R., Sharma, D. P., Kaur, I., Wamba, S. F., & Wang, W. Y. (2021). Intellectual structure and publication pattern in Journal of Global Information Management: A bibliometric analysis during 2002-2020. Journal of Global Information Management (JGIM), 29(4), 1-31. http://doi.org/10.4018/JGIM.20210701.oa1

Kaur, I., Gaur, D., Kumar, A., & Alatawi, F. M. H. (2021). Netnography: A review of its application in social media and digital government research. International Journal of Electronic Government Research (IJEGR), 17(4), 21. https://doi.org/10.4018/IJEGR.2021100104

Sharma, D., Srivastava, P. R., Pandey, P., & Kaur, I. (2020). Evaluating quality of matrimonial websites: Balancing emotions with economics. American Business Review, 23(2), Article 9. https://doi.org/10.37625/abr.23.2.358-392

Conference Proceedings

Gupta, A., Saha, B. & Kaur, I. (2024). Transforming Modern Business with Digital Platforms - Exploring Solutions with Topic Modelling. In Proceedings of the 2023 6th International Conference on Computers in Management and Business, Singapore.