Assistant Professor, Area Chair – Marketing Area
Location: Jaipuria Noida
Tourism Marketing, Services Marketing, Consumer Behaviour
Marketing Management, Services Marketing, CRM, Rural Marketing
Dey, B. (2013). Identifying environmentally-conscious segments of tourists to the biodiversity-rich destinations of North-east India. ASEAN Journal on Hospitality and Tourism, 12 (2), pp. 73-87
Dey, Banasree & Sarma, Mrinmoy. (2012). Influences on souvenir buying intentions of tourists in crafts-rich regions. ASEAN Journal on Hospitality and Tourism, 11(2), 66-84.
Nutritional Label Usage among Consumers of Packaged Food in the National Capital Region. Project Report submitted to Institute (2013).
Dey, Banasree, & Sarma, Mrinmoy. (2010). Information source usage among motive-based segments of travelers to newly emerging tourist destinations. Tourism Management, 31, 341-344 (An Elsevier publication).
Dey, Banasree & Sarma, M.K., (2007). “A Multidimensional Segmentation of Leisure Travelers to Northeast India”, The Icfai Journal of Marketing Management, Vol. 6, No. 4, 35-50
Dey, Banasree & Sarma, M.K., (2006). “Tourist Typologies and Segmentation Variables with Regard to Ecotourists”, Tourism Management, Volume VIII, 31-39
Dey, B., Mathew, J. and Singh, A. (2016). A Typology of Service Organizations as a Function of Customer Participation, Intangibility and User Type, Journal of Services Research. Volume 16, Issue 1 (April – September 2016).