Dr. Banasree Dey

Assistant Professor, Area Chair – Marketing Area


Email: banasree.dey@jaipuria.ac.in
Location: Jaipuria Noida

Research Areas

Tourism Marketing, Services Marketing, Consumer Behaviour

Teaching Areas

Marketing Management, Services Marketing, CRM, Rural Marketing

Dr. Banasree Dey has been in academics for the past nine years. She has been associated with Jaipuria Institute of Management, Noida since 2009. Prior to this, she was associated with the Institute of Public Enterprise in Hyderabad. She completed her PhD in the area of Tourism Marketing from Tezpur University, Assam in 2008. Earlier, after completion of her MBA (Marketing Management) from Tezpur University, Dr. Dey had done a PG Diploma in Advertising Management from ICM, Bangalore and an Advertising Course (Audit) from Wharton Business School, University of Pennsylvania in Philadelphia. She has taught various marketing courses over the past few years including Services Marketing, Advertising and Sales Promotion, Customer Relationship Management, Rural Marketing, Understanding Service Businesses, Retail Marketing, Strategic Marketing Management apart from Marketing Management. She has published in national and international journals including Tourism Management (an Elsevier publication) and ASEAN Journal on Hospitality and Tourism.

Dey, B. (2013). Identifying environmentally-conscious segments of tourists to the biodiversity-rich destinations of North-east India. ASEAN Journal on Hospitality and Tourism, 12 (2), pp. 73-87

Dey, Banasree & Sarma, Mrinmoy. (2012). Influences on souvenir buying intentions of tourists in crafts-rich regions. ASEAN Journal on Hospitality and Tourism, 11(2), 66-84.

Nutritional Label Usage among Consumers of Packaged Food in the National Capital Region. Project Report submitted to Institute (2013).

Dey, Banasree, & Sarma, Mrinmoy. (2010). Information source usage among motive-based segments of travelers to newly emerging tourist destinations. Tourism Management, 31, 341-344 (An Elsevier publication).

Dey, Banasree & Sarma, M.K., (2007). “A Multidimensional Segmentation of Leisure Travelers to Northeast India”, The Icfai Journal of Marketing Management, Vol. 6, No. 4, 35-50

Dey, Banasree & Sarma, M.K., (2006). “Tourist Typologies and Segmentation Variables with Regard to Ecotourists”, Tourism Management, Volume VIII, 31-39


Dey, B., Mathew, J. and Singh, A. (2016). A Typology of Service Organizations as a Function of Customer Participation, Intangibility and User Type, Journal of Services Research. Volume 16, Issue 1 (April – September 2016).

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