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Prof. B. D. Nathani

Adjunct Professor


Location: Jaipuria Noida

Research Areas

Understanding consumer behaviour
Understanding new retail avenues

Teaching Areas

Distribution and Channel Management.
Consumer Behaviour
Sales Management n Business Development
Retail Marketing
Merchandise and Category Management
Retail Store Operations Mgmt.ndise and Category Management Retail Store Operations Mgmt.


Prof. Nathani has a varied experience in Sales, Marketing, and Retailing for around 30 Years. A true Salesman who started his career as Sales Executive finally achieved his ambition to become C.E.O.

During his 30 years of stint with the footwear Industry, apparel, and Lifestyle brands he has been instrumental in most successful product and brand launches, which include Lotto Sports Shoes, Disney, Woodland, Hi-Tech, and Crocs. He was an advisor to Adidas and Liberty Shoes too. Industry Experts sometimes call him Bhisham Pitamah of the Footwear Industry.

He has expertise in Wholesale Business, Retail Business, and Franchisee Business. He specializes in Advertising, Marketing, and Brand Management. His areas of teaching interest include advertising, marketing, and brand management.

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