Location: Jaipuria Lucknow
Integrated Marketing Communications
Prof. Anubhav Mishra is a Ph.D. (Marketing) from the Indian Institute of Management, Lucknow. He is working as an Associate Professor at Jaipuria Institute of Management Lucknow. He worked as Assistant Professor (Regular faculty) at the Indian Institute of Management, Ranchi for almost three years. He has also done an Executive Post Graduate Program from the Indian Institute of Management, Kozhikode. He has eleven years of Industry experience with reputed firms like SAP Labs India and Infosys Technologies Ltd. He has conducted various MDP programs for executives across different levels. He has also been involved with consulting projects.
Prof. Anubhav Mishra has published in top-ranked International and National journals, for example, Journal of Business Research, Marketing Intelligence and Planning, Journal of Services Marketing, Vikalpa, and Global Business Review. He also reviews papers for journals like Journal of Business Research, Journal of Services Marketing, Journal of Research in Interactive Marketing, Metamorphosis- A Journal of Management Research, Journal of Relationship Marketing, Int. J. of Indian Culture and Business Management (IJICBM), Journal of Advances in Management Research, South Asian Journal of Business Studies, IIMB Management Review, etc. He also publishes in popular media such as The Hindu, ET Brand Equity, Business World, and Campaign India.
Personal Website: https://indiconsumers.com/
Mishra, Anubhav, Anuja, Shukla, NP Rana, Yogesh Dwivedi (2020). From ‘touch’ to a ‘multisensory’ experience: The impact of technology interface and product type on consumer responses. Psychology & Marketing, 38 (3), https://onlinelibrary.wiley.
Ä Mishra, Anubhav and Sridhar Samu (2020). Impact of fake news on social image perceptions and consumers’ behavioral intentions. Conditionally Accepted, Journal of Consumer Marketing.
Ä Mehra, Payal, and Anubhav Mishra (2019). The mediating role of task based self-esteem on the communication competence and subjective well-being link in the workplace. International Journal of Indian Culture and Business Management, 19(3), 354-368. 10.1504/IJICBM.2019.102006
Ä Mishra, Anubhav, and S. M. Satish (2019). How Content Valence and Online Impression Influence Goal Achievement in Social Media Environment?. Global Business Review, 20(5), 1267-1281. doi:https://doi.org/10.1177%
Ä Mishra, Anubhav, S. M. Satish, Moutusy Maity, and Sridhar Samu (2018). Adolescent’s eWOM intentions: An investigation into the roles of peers, the Internet and gender. Journal of Business Research, 86, 394-405. https://doi.org/10.1016/j.
Ä Mishra, Anubhav, S. M. Satish, and Charles L. Colby (2018). Technology readiness of teenagers: A consumer socialization perspective. Journal of Services Marketing, 32(5),592-604. https://doi.org/10.1108/JSM-
Ä Mishra, Anubhav, S. M. Satish, Moutusy Maity, and Sridhar Samu (2018). Teenagers’ eWOM intentions: A Nature vs. Nurture perspective. Marketing Intelligence & Planning, 36(4), 470-483. https://doi.org/10.1108/MIP-
Ä Mishra, Anubhav, and S. M. Satish (2016). eWOM: Extant research review and future research avenues. Vikalpa, 41(3), 222-233. https://doi.org/10.1177%
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