Prof. Anubhav Mishra

PhD (Marketing)
Associate Professor


Location: Jaipuria Lucknow

Research Areas


Teaching Areas

Consumer Behavior
Digital Marketing
Marketing Management
Integrated Marketing Communications
Marketing Research


Prof. Anubhav Mishra is a Ph.D. (Marketing) from the Indian Institute of Management, Lucknow. He is working as an Associate Professor at Jaipuria Institute of Management Lucknow. He worked as Assistant Professor (Regular faculty) at the Indian Institute of Management, Ranchi for almost three years. He has also done an Executive Post Graduate Program from the Indian Institute of Management, Kozhikode. He has eleven years of Industry experience with reputed firms like SAP Labs India and Infosys Technologies Ltd. He has conducted various MDP programs for executives across different levels. He has also been involved with consulting projects.

Prof. Anubhav Mishra has published in top-ranked International and National journals, for example, Journal of Business Research, Marketing Intelligence and Planning, Journal of Services Marketing, Vikalpa, and Global Business Review. He also reviews papers for journals like Journal of Business Research, Journal of Services Marketing, Journal of Research in Interactive Marketing, Metamorphosis- A Journal of Management Research, Journal of Relationship Marketing, Int. J. of Indian Culture and Business Management (IJICBM), Journal of Advances in Management Research, South Asian Journal of Business Studies, IIMB Management Review, etc. He also publishes in popular media such as The Hindu, ET Brand Equity, Business World, and Campaign India.

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