Dr.

Dr. Anshika Singh Tanwar

Assistant Professor

CONTACT
Email: anshika.singh@jaipuria.ac.in
Location: Jaipuria Noida

TEACHING AREAS
Marketing, Digital Marketing, Influencer Marketing

Currently serving as an Assistant Professor at Jaipuria Institute of Management, Noida, Dr. Anshika Singh Tanwar is renowned in the marketing sphere, especially for her expertise in influencer marketing in the digital landscape. She earned her PhD from the Indian Institute of Technology, Delhi (IITD) in 2023. Her research is widely published, reflecting her substantial contributions to the field. Dr. Tanwar’s academic credentials include an MBA in Marketing and a B.Sc. in Chemistry. Her areas of interest are Marketing Management, Digital Marketing, Social Media Marketing, Services Marketing, and Advertising.

Ph.D. (IIT Delhi), UGC NET JRF (Management), MBA (Marketing), B.Sc. (Hons) Chemistry

Papers Published in Peer Reviewed Journals (ABDC, SCOPUS, and WoS)

Tanwar, A. S., Chaudhry, H., & Srivastava, M. K. (2022). Trends in influencer marketing: A review and bibliometric analysis. Journal of Interactive Advertising, 22(1), 1-27. https://doi.org/10.1080/15252019.2021.2007822

Tanwar, A. S., Chaudhry, H., & Srivastava, M. K. (2021). Influencer marketing as a tool of digital consumer engagement: A systematic literature review. Indian Journal of Marketing, 51(10), DOI: 10.17010/ijom/2021/v51/i10/166439.

Tanwar, A. S., Chaudhry, H., & Srivastava, M. K. (2023). Social media influencers: Literature review, trends, and research agenda. Journal of Advances in Management Research. https://doi.org/10.1108/JAMR-10-2022-0218

Conference Proceedings

Tanwar, A. S., Chaudhry, H., & Srivastava, M. K. (2020). Understanding social media influencers research from 2011-2020: A bibliometric analysis. In BAM2020 Conference Proceedings (ISBN: 978-0-9956413-3-4).

 

 

Conference Papers

Tanwar, A. S., Chaudhry, H., & Srivastava, M. K. (2020). Understanding social media influencers research from 2011-2020: A bibliometric analysis. BAM 2020 International Conference (Virtual Mode), (2-4 September 2020]

 

 

 

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