PGDM^/MBA ADMISSION
INFORMATION
^AIU Recognized PGDM courses Equivalent to MBA
Assistant Professor
CONTACT
Email: anshika.singh@jaipuria.ac.in
Location: Jaipuria Noida
TEACHING AREAS
Marketing, Digital Marketing, Influencer Marketing
Currently serving as an Assistant Professor at Jaipuria Institute of Management, Noida, Dr. Anshika Singh Tanwar is renowned in the marketing sphere, especially for her expertise in influencer marketing in the digital landscape. She earned her PhD from the Indian Institute of Technology, Delhi (IITD) in 2023. Her research is widely published, reflecting her substantial contributions to the field. Dr. Tanwar’s academic credentials include an MBA in Marketing and a B.Sc. in Chemistry. Her areas of interest are Marketing Management, Digital Marketing, Social Media Marketing, Services Marketing, and Advertising.
Ph.D. (IIT Delhi), UGC NET JRF (Management), MBA (Marketing), B.Sc. (Hons) Chemistry
Papers Published in Peer Reviewed Journals (ABDC, SCOPUS, and WoS)
Tanwar, A. S., Chaudhry, H., & Srivastava, M. K. (2022). Trends in influencer marketing: A review and bibliometric analysis. Journal of Interactive Advertising, 22(1), 1-27. https://doi.org/10.1080/15252019.2021.2007822
Tanwar, A. S., Chaudhry, H., & Srivastava, M. K. (2021). Influencer marketing as a tool of digital consumer engagement: A systematic literature review. Indian Journal of Marketing, 51(10), DOI: 10.17010/ijom/2021/v51/i10/166439.
Tanwar, A. S., Chaudhry, H., & Srivastava, M. K. (2023). Social media influencers: Literature review, trends, and research agenda. Journal of Advances in Management Research. https://doi.org/10.1108/JAMR-10-2022-0218
Conference Proceedings
Tanwar, A. S., Chaudhry, H., & Srivastava, M. K. (2020). Understanding social media influencers research from 2011-2020: A bibliometric analysis. In BAM2020 Conference Proceedings (ISBN: 978-0-9956413-3-4).
Conference Papers
Tanwar, A. S., Chaudhry, H., & Srivastava, M. K. (2020). Understanding social media influencers research from 2011-2020: A bibliometric analysis. BAM 2020 International Conference (Virtual Mode), (2-4 September 2020]