Dr. Ankit Mehrotra, Professor Data mining | Jaipuria Lucknow

Dr. Ankit Mehrotra



Email: ankit.mehrotra@jaipuria.ac.in
Location: Jaipuria Lucknow

Research Areas

Marketing Analytics, Data mining

Teaching Areas

Management Information Systems, Data Mining and Business Use of Excel


Dr. Mehrotra holds a doctorate in the area of Supply Chain Management and Information Systems for the University of Lucknow. His teaching career spans over 15 years. His areas of interest include Data mining, Business use of Excel, and Management Information Systems.

He has authored papers on Data mining, decision making, and marketing related topics, which have been published in reputed refereed journals like Journal of Retailing and Consumer Services, Journal of Targeting, Measurement, and Analysis for Marketing, Journal of Customer Behaviour, International Journal of Business Science & Applied Management, Global Business Review to name a few.

Currently, Dr. Mehrotra is working as an Associate Professor at Jaipuria Management Institute in Lucknow and also pan area chair – Jaipuria Institute of Management.


Mehrotra, A., & Agarwal, R. (2016). KM practices in courier industry – An exploratory study. The International Journal of Business and Management, 4(12), pp 58-64.(http://internationaljournalcorner.com/index.php/theijbm/article/view/127311)

Agarwal, R., & Mehrotra, A. (2016). Print Media: Analyzing Indian customers’ perspective & satisfaction level using CSI. The International Journal of Business and Management, 4(4), pp 107-113.(https://www.researchgate.net/profile/Reeti-Agarwal/publication/303496639_THE_INTERNATIONAL_JOURNAL_OF_BUSINESS_MANAGEMENT_Print_Media_Analyzing_Indian_Customers'_Perspective_Satisfaction_Level_Using_CSI/links/5751728c08ae17e65ec14f39/THE-INTERNATIONAL-JOURNAL-OF-BUSINESS-MANAGEMENT-Print-Media-Analyzing-Indian-Customers-Perspective-Satisfaction-Level-Using-CSI.pdf)

Agarwal, R., Mehrotra, A., & Barger, V. A. (2017). Personapty Traits and Re-Patronage Intentions after Service Failure. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 29(), pp 31-51.(https://jcsdcb.com/index.php/JCSDCB/article/view/227)

Agarwal, R., & Mehrotra, A. (2017). Analysis of Adoption Pattern of Alternative Banking Channels by Indian Customers. The IUP Journal of Marketing Management, 16(1), pp 65-80.(https://search.proquest.com/openview/a607bd4bf9cb86376b9f0f8d99e21e98/1?pq-origsite=gscholar&cbl=54464)

Agarwal, R., & Mehrotra, A. (2017). Demographic Analysis of e-Governance Usage and Satisfaction Level among Indians. The IUP Journal of Information Technology, 13(4), pp 37-50.(https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3220320)

Agarwal, R., & Mehrotra, A. (2017). E-Government Services in an Emerging Economy: A Citizen’s Perspective. Amity Journal of Corporate Governance, 2(1), pp 49-62.(https://amity.edu/UserFiles/admaa/f9fd5Paper%204.pdf)

Agarwal, R., & Mehrotra, A. (2018). Attributes Influencing Customers’ Car Purchase Decision-A Demographic Perspective. Journal of Appped Management-Jignyasa, 10(2), pp 48-61.(https://search.proquest.com/openview/3b23ebe161bb761f6f4f0724e4638013/1?pq-origsite=gscholar&cbl=2069370)

Agarwal, R., & Mehrotra, A. (2018). Understanding What Matters to Customers: The Case of Loyalty Programs in the Indian Context. Journal of Relationship Marketing, 17(4), pp 311-334.(https://www.tandfonpne.com/doi/abs/10.1080/15332667.2018.1534065)

Agarwal, R., & Mehrotra, A. (2020). Extracting Performance Improvement Factors using DEA for a Robust Indian Retail Industry. International Journal of Productivity and Quapty Management, 30(1), pp 107-125.(https://www.inderscienceonpne.com/doi/abs/10.1504/IJPQM.2020.107277)

Mehrotra, A., & Agarwal, R. (2020). Credit Cards in A Developing Economy: A Data Mining Approach. International Journal of Information and Decision Sciences , 12(4), pp 377-388.(https://dx.doi.org/10.1504/IJIDS.2020.110449)

Mehrotra, A., & Agarwal, R. (2021). Adoption of Blockchain in Retail Logistics: A Future  Imperative . Sopd State Technology, 64(2), pp 2322-2327.(http://sopdstatetechnology.us/index.php/JSST/article/view/9582)

Mehrotra, A., & Agarwal, R. (2021). A Review of Use of Data Mining during COVID-19 Pandemic. Turkish Journal of Computer and Mathematics Education, 12(6), pp 4547-4552.(https://turcomat.org/index.php/turkbilmat/article/view/8441)

Agarwal, R., & Mehrotra, A. (2021). SEM Approach to Understanding M-Commerce Use in a Developing Country. International Journal of Business and Globapsation , 27(3), pp 403-423.(https://www.inderscienceonpne.com/doi/abs/10.1504/IJBG.2021.113277)

Agarwal, R., Mehrotra, A., & Misra, D. (2022). Customer Happiness as a Function of Perceived Loyalty Program Benefits - A Quantile Regression Approach. Journal of Retaipng and Consumer Services, 64(), pp .(https://doi.org/10.1016/j.jretconser.2021.102770)

Mehrotra, S., & Mehrotra, A. (2022). Deapng with stress in new normal after the onset of COVID-19 - a study on pubpc sector bank employees. International Journal of Business Process Integration and Management (IJBPIM), 10( 3/4), pp .(https://www.inderscienceonpne.com/doi/epdf/10.1504/IJBPIM.2021.124049)

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