Ph.D, MBA, JCP
Dean - Research
Location: Jaipuria Lucknow
Marketing Analytics, Data mining
Management Information Systems, Data Mining and Business Use of Excel
Dr. Mehrotra holds a doctorate in the area of Supply Chain Management and Information Systems for the University of Lucknow. His teaching career spans over 15 years. His areas of interest include Data mining, Business use of Excel, and Management Information Systems.
He has authored papers on Data mining, decision making, and marketing related topics, which have been published in reputed refereed journals like Journal of Retailing and Consumer Services, Journal of Targeting, Measurement, and Analysis for Marketing, Journal of Customer Behaviour, International Journal of Business Science & Applied Management, Global Business Review to name a few.
Mehrotra Ankit, 2016. Print Media: Analyzing Indian customers’ perspective & satisfaction level using CSI", The International Journal of Business and Management (IJBM), April 2016, 4(4), 107-113. (Co-authored with: Reeti Agarwal)
Mehrotra Ankit, 2010“Implementing IT in SCM – understanding the Challenges” published in Global Business Review (GBR), June 2010, Volume 11, Number 2, Pages 167–184.
Mehrotra Ankit, 2009. “Private label brands and their perception among Indian youth” published in AIMA Journal of Management & Research (AJMR), Nov 2009, Vol. 3, Issue: 4/4. (Co-authored by: Reeti Agarwal)
Mehrotra Ankit, 2009. “Classifying customers on the basis of their attitudes towards telemarketing” published in Journal of Targeting, Measurement and Analysis for Marketing (JTMAM), September 2009, Volume 17, Number 3, Pages 171–193. (Co-authored by: Reeti Agarwal)
Mehrotra Ankit, 2009.“Telemarketing a bane or a boon for companies? - An assessment of customer attitude and perception towards telemarketing” published in Journal of Customer Behaviour (JCB), Autumn 2009, Volume 8, Number 3, Pages 257-291. (Co-authored with: Reeti Agarwal)
Mehrotra Ankit, 2009. “Customers’ perspectives regarding e-banking in an emerging economy” published in Journal of Retailing and Consumer Services (JRCS), September 2009, Volume 16, Issue 5, Pages 340-351. (Co-authored with: Reeti Agarwal)
Mehrotra Ankit, 2009. “Understanding customers’ perception and evaluation of branded vs. unbranded apparels” published in AIMA Journal of Management & Research (AJMR), May 2009, Vol. 3, Issue: 4/4. (Co-authored with: Reeti Agarwal)
Mehrotra Ankit, 2008. “Developing global competitiveness by assessing organized retail productivity using data envelopment analysis” published in International Journal of Business Science & Applied Management (IJBSAM), November 2008, Vol. 4, Issue 2, Pages 1-16.
Mehrotra Ankit, 2008. “Digital Libraries - A cyber reading room: Its perception and usage among management faculty” published in ICFAI University Journal of Information Technology, September 2008, Vol. 4, No. 3, Pages 57-71.
Mehrotra Ankit, 2008. “IT-enabled logistics & SCM: A tool for optimizing operational efficiency” published in ICFAI University Journal of Information Technology, June 2008, Vol. 4, No. 2, Pages 25-39.
Mehrotra Ankit, 2005. “One size does not fit all - Tailoring supply chain strategies” published in Indian Journal of Applied Economics, July 2005, Vol. 2, No 2.
Mehrotra Ankit, 2004. “It’s time to rethink returns - Reverse logistics” published in Management Today - Sherwood College of Management, August 2004, Vol. 4, No 2.