Dr. Ankit Mehrotra


Email: ankit.mehrotra@jaipuria.ac.in
Location: Jaipuria Lucknow


Marketing Analytics, Data mining

Management Information Systems, Data Mining and Business Use of Excel

Dr. Mehrotra holds a doctorate in the area of Supply Chain Management and Information Systems for the University of Lucknow. His teaching career spans over 15 years. His areas of interest include Data mining, Business use of Excel, and Management Information Systems.

He has authored papers on Data mining, decision making, and marketing related topics, which have been published in reputed refereed journals like Journal of Retailing and Consumer Services, Journal of Targeting, Measurement, and Analysis for Marketing, Journal of Customer Behaviour, International Journal of Business Science & Applied Management, Global Business Review to name a few.

Currently, Dr. Mehrotra is working as an Associate Professor at Jaipuria Management Institute in Lucknow and also pan area chair – Jaipuria Institute of Management.

Google Scholar | ORCID


Mehrotra, A., & Agarwal, R. (2023). Analysing impact of IT investments on banks’ performance using multi-stage DEA. International Journal of Information and Decision Sciences, (), pp.

DOI: 10.1504/IJIDS.2023.131537

Agarwal, R., & Mehrotra, A. (2023). Work-Stress content analysis using social media data. FIIB Business Review, 231971452311679.

DOI: https://doi.org/10.1177/23197145231167995

Mehrotra, S., & Mehrotra, A. (2022). Dealing with stress in new normal after the onset of COVID-19 - a study on pubpc sector bank employees. International Journal of Business Process Integration and Management (IJBPIM), 10( 3/4), pp.

DOI: https://www.inderscienceonpne.com/doi/epdf/10.1504/IJBPIM.2021.124049

Agarwal, R., Mehrotra, A., & Misra, D. (2022). Customer Happiness as a Function of Perceived Loyalty Program Benefits - A Quantile Regression Approach. Journal of Retailing and Consumer Services, 64(), pp .

DOI: https://doi.org/10.1016/j.jretconser.2021.102770

Mehrotra, A., & Agarwal, R. (2021). Adoption of Blockchain in Retail Logistics: A Future  Imperative . Solid State Technology, 64(2), pp 2322-2327.

DOI: http://solidstatetechnology.us/index.php/JSST/article/view/9582

Mehrotra, A., & Agarwal, R. (2021). A Review of Use of Data Mining during COVID-19 Pandemic. Turkish Journal of Computer and Mathematics Education, 12(6), pp 4547-4552.

DOI: https://turcomat.org/index.php/turkbilmat/article/view/8441

Agarwal, R., & Mehrotra, A. (2021). SEM Approach to Understanding M-Commerce Use in a Developing Country. International Journal of Business and Globalisation , 27(3), pp 403-423.

DOI: https://www.inderscienceonline.com/doi/abs/10.1504/IJBG.2021.113277

Agarwal, R., & Mehrotra, A. (2020). Extracting Performance Improvement Factors using DEA for a Robust Indian Retail Industry. International Journal of Productivity and Quality Management, 30(1), pp 107-125.

DOI: https://www.inderscienceonline.com/doi/abs/10.1504/IJPQM.2020.107277

Mehrotra, A., & Agarwal, R. (2020). Credit Cards in A Developing Economy: A Data Mining Approach. International Journal of Information and Decision Sciences , 12(4), pp 377-388.

DOI: https://dx.doi.org/10.1504/IJIDS.2020.110449

Misra, D., Vishnani, S., & Mehrotra, A. (2019). Four-Moment CAPM Model: Evidence from the Indian Stock Market. Journal of Emerging Market Finance (JEMF) , 8(1), pp 137-166.

DOI: https://journals.sagepub.com/doi/full/10.1177/0972652719831564

Agarwal, R., & Mehrotra, A. (2018). Attributes Influencing Customers’ Car Purchase Decision-A Demographic Perspective. Journal of Applied Management-Jignyasa, 10(2), pp 48-61.

DOI: https://search.proquest.com/openview/3b23ebe161bb761f6f4f0724e4638013/1?pq-origsite=gscholar&cbl=2069370

Agarwal, R., & Mehrotra, A. (2018). Understanding What Matters to Customers: The Case of Loyalty Programs in the Indian Context. Journal of Relationship Marketing, 17(4), pp 311-334. DOI: https://www.tandfonline.com/doi/abs/10.1080/15332667.2018.1534065

Agarwal, R., Mehrotra, A., & Barger, V. A. (2017). Personality Traits and Re-Patronage Intentions after Service Failure. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 29(), pp 31-51.

DOI: https://jcsdcb.com/index.php/JCSDCB/article/view/227

Agarwal, R., & Mehrotra, A. (2017). Analysis of Adoption Pattern of Alternative Banking Channels by Indian Customers. The IUP Journal of Marketing Management, 16(1), pp 65-80.

DOI: https://search.proquest.com/openview/a607bd4bf9cb86376b9f0f8d99e21e98/1?pq-origsite=gscholar&cbl=54464

Agarwal, R., & Mehrotra, A. (2017). E-Government Services in an Emerging Economy: A Citizen’s Perspective. Amity Journal of Corporate Governance, 2(1), pp 49-62.

DOI: https://amity.edu/UserFiles/admaa/f9fd5Paper%204.pdf

Agarwal, R., & Mehrotra, A. (2017). Demographic Analysis of e-Governance Usage and Satisfaction Level among Indians. The IUP Journal of Information Technology, 13(4), pp 37-50. DOI: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3220320

Agarwal, R., & Mehrotra, A. (2016). Print Media: Analyzing Indian customers’ perspective & satisfaction level using CSI. The International Journal of Business and Management, 4(4), pp 107-113.

DOI: https://www.researchgate.net/profile/Reeti-Agarwal/publication/303496639_THE_INTERNATIONAL_JOURNAL_OF_BUSINESS_MANAGEMENT_Print_Media_Analyzing_Indian_Customers'_Perspective_Satisfaction_Level_Using_CSI/links/5751728c08ae17e65ec14f39/THE-INTERNATIONAL-JOURNAL-OF-BUSINESS-MANAGEMENT-Print-Media-Analyzing-Indian-Customers-Perspective-Satisfaction-Level-Using-CSI.pdf

Mehrotra, A., & Agarwal, R. (2016). KM practices in courier industry – An exploratory study. The International Journal of Business and Management, 4(12), pp 58-64.

DOI: http://internationaljournalcorner.com/index.php/theijbm/article/view/127311

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