Dr. Ajitabh Dash

MBA, PhD
Assistant Professor

Contact

Email: ajitabh.dash@jaipuria.ac.in
Location: Jaipuria Indore

Research Areas

Technology adoption, BOP Marketing, Social Media Marketing

Teaching Areas

Consumer Behaviour, Marketing Research, Marketing analytics, Digital Marketing

Biography

Dr. Dash has earned his MBA with Marketing specialisation from Fakir Mohan University and PhD in Management from the same University. He has rich and varied experience of ten years both in academics and research in different capacities and institutions. He has several publications to his credit in referred national and international journals. Dr. Dash has also presented several papers in different national conferences and seminars including 5th PAN-IIM world management conference organised by IIM-Lucknow, 1st PANIIT Management conference Organised by IIT-Roorkee, 7th PANIIM world management conference organised by IIM Roorkee and NASMEI at IIM-Indore .

He has participated in training programs on research methodology and data analytics at IIT Kharagpur and IIM Bangalore. He is currently guiding one scholar in the area of Marketing Management.

Research

Dash, A. (2020), "Exploring visit intention to India for medical tourism using an extended theory of planned behaviour", Journal of Hospitality and Tourism Insights, Vol. ahead-of-print No. ahead-of print. https://doi.org/10.1108/JHTI-03-2020-0037. (Scopus Indexed, ABDC-C category)

Dash, A. (2020), "Determinants of EVs adoption: a study on green behavior of consumers", Smart and Sustainable Built Environment, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/SASBE-02-2019-0015. (Scopus Indexed, ABDC-C category)

Dash, A. (2019). Total Quality Management in Open and Distance Learning education in India, Enterprise Architecture in the Digital Era, Macmillan.

Dash, A. (2019). Influence of Content Type Over Online Engagement on Facebook Brand Pages of SMEs. SEDME (Small Enterprises Development, Management & Extension Journal),SAGE Publications, 46(3), 231-238.

Dash, A. (2019). Scaling the Innovativeness of Start-ups in India. SEDME (Small Enterprises Development, Management & Extension Journal), SAGE Publications, 46(3), 196-204.

Dash, A. (2017). Perception and Intention of Youth's Towards Online Shopping: An Empirical Assessment. In Business Analytics and Cyber Security Management in Organizations (pp. 28-37). IGI Global.

Dash A (2015), “Demographic profile and customer loyalty: A study on organised retail sector”, Sedme(Small Enterprises Development, Management & Extension Journal) Vol. 42, No. 4, December 2015. ISSN No- 0970-8464.

Dash A (2015), “Quality Based Perceptual Mapping of leading Banks in India: An Empirical Study”. IUP Journal of
Management Research, Vol. XIV, No. 4, October 2015, pp. 61-71.

Dash A (2015), “Service Quality and Customer Retention: An Empirical Study on Organised Retail Sector”, ANVESHAK(Volume
4, issue-1, ISSN: 2278-8913)

Dash A (2014), “Hedonic Motivation and Consumer behavior: An Empirical Investigation” Siddhant- A journal of decision
Making. (Volume 14, issue-3, ISSN: 2231-0649)

Dash A (2014), “Branch Automation as a Driver of Customer Satisfaction:A study with reference to Public Sector Banks”.
International Journal on Global Business management and research (Volume-3(1) ISSN 2278-8425).

Dash A (2014), “Perceived risk and Consumer BehaviourTowards Online Shopping: An Empirical Investigation”. Parikalpana-The KIIT Journal of Management(Volume-10(1) ISSN 0974-2878). Pp 79-85.

Dash A (2013) “ Diffusion of Mobile banking and Its Adoption: An Empirical Study in India.” Siddhant- Ajournal of decision
Making. (Volume 13, issue-4, ISSN: 2231-0649). Pp-261-266.

Dash A&Patra SK (2013) “Service Quality as a key to Customer Satisfaction: An Assessment with Private Banks in Odisha”.

European Journal Of Commerce And Management Research (EJCMR). (Volume-2 (11))Online: ISSN 2051-8099 Print: ISSN 2051-8080 .PP 248-253.

Dash A (2013) “Technological revolution and its implication on customer value perception: A Study on Indian Banking

Sector”. International Journal of innovative research and development. (Volume-2 Issue-12, ISSN: 2278-0211). PP 76-81.

Dash A & Patra SK (2013) “Service Quality and Customer Satisfaction: An Empirical investigation on Public Sector Banks of Odisha”. Journal of Research in Marketing. (Volume-2 (1)).PP 113-118

Selected Papers & Publications

Dash, A. (2020), "Exploring visit intention to India for medical tourism using an extended theory of planned behaviour", Journal of Hospitality and Tourism Insights, Vol. ahead-of-print No. ahead-of print. https://doi.org/10.1108/JHTI-03-2020-0037. (Scopus Indexed, ABDC-C category)

Dash, A. (2020), "Determinants of EVs adoption: a study on green behavior of consumers", Smart and Sustainable Built Environment, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/SASBE-02-2019-0015. (Scopus Indexed, ABDC-C category)

Dash, A. (2019). Total Quality Management in Open and Distance Learning education in India, Enterprise Architecture in the Digital Era, Macmillan.

Dash, A. (2019). Influence of Content Type Over Online Engagement on Facebook Brand Pages of SMEs. SEDME (Small Enterprises Development, Management & Extension Journal),SAGE Publications, 46(3), 231-238.

Dash, A. (2019). Scaling the Innovativeness of Start-ups in India. SEDME (Small Enterprises Development, Management & Extension Journal), SAGE Publications, 46(3), 196-204.

Dash, A. (2017). Perception and Intention of Youth's Towards Online Shopping: An Empirical Assessment. In Business Analytics and Cyber Security Management in Organizations (pp. 28-37). IGI Global.


Call Us Whatsapp Enquire Now
Enquire Now

Your form headline

Apply Now