Prof.

Prof. Ajay Bansal

Associate Professor

CONTACT
Email: ajay.bansal@jaipuria.ac.in
Location: Jaipuria Noida

RESEARCH AREAS

Marketing Mix, Consumer Behaviour, Sales & Distribution

TEACHING AREAS
Sales Management, Services Marketing, Retail Management

Prof Ajay Bansal is associated as Assistant Professor of Marketing at Jaipuria Institute of Management, Noida. He holds B.E. (Electronics) degree and MBA in Marketing degree from FMS, Delhi. He is also NET (UGC) qualified.

Out of total work experience spanning 24 years, Prof Bansal has 8 years of experience in academics and teaches different courses in the Marketing area. Backed by his industry experience of 16 years in some of the best-known organizations at senior positions, Prof Bansal brings a fine blend of conceptual and practical orientation to his work.

Before shifting to academics, he was Regional Manager (Modern Trade) at Videocon Industries Ltd, where he was responsible for all product business through the retail management channels. In the field of Marketing & Sales¸ Prof Bansal has over 16 years of highly successful experience covering diverse products and various geographies in the consumer durable industry. He has experience in organizations such as Usha International Ltd. (Regional Manager – Trade for North India & Gujarat)¸ Crompton Greaves Ltd., Modi Business Machines Ltd., and Videocon. Earlier at Jaipuria Institute¸ Prof. Bansal was the Co-Chair Placements for a year and a member of the MDP committee.

Recent writings/publications of Prof Bansal include a management case study on Maggi fiasco registered at Case Centre, UK, and a few book reviews which have been published by ‘Vision’, journal of MDI.

MBA, BE, UGC-NET

Bansal Ajay, (2016) “Managing Brand Crises : A Saga of Maggi Noodles”, Case Centre, UK (516-0012-1)(Co-Authored)

Bansal Ajay, (2015), “Marketing Channels – A Management View”,Cengage Publications, Vision-MDI,Volume 19, Issue 4, 1-2

Bansal Ajay, (2013), “Repositioning : Marketing in an Era of Competition, Change and Crisis”, Tata McGraw Hill, Volume 17, Issue 2, 185-197

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