PGDM^/MBA ADMISSION
INFORMATION
^AIU Recognized PGDM courses Equivalent to MBA
Associate Professor
CONTACT
Email: ajay.bansal@jaipuria.ac.in
Location: Jaipuria Noida
RESEARCH AREAS
Marketing, Consumer Behavior, Sales & Distribution
TEACHING AREAS
Marketing Management, Sales Management, Services Marketing, Retail Management
Dr. Ajay Bansal, Associate Professor of Marketing at Jaipuria Institute of Management, Noida is an Engineering (Electronics) graduate and a MBA (Marketing) from FMS, Delhi. He is NET (UGC) qualified and PhD in Management. Out of total work experience spanning 31 years, Dr. Bansal has 15 years of teaching experience. His industry experience of 16 years in some of the best known organizations at senior positions helps him to bring a fine blend of conceptual and practical orientation in his work. Dr. Bansal has authored research papers, case studies and book reviews, which are published in national and international journals of repute.
Academics: 15 yrs.
Industry: 16 yrs.
Total : 31 yrs.
Papers Published in Peer Reviewed Journals (ABDC, SCOPUS, and WoS)
Bansal, A., & Gupta, R. (2020). Influence of socialization agents on individual social media behavior. The Journal of Indian Management & Strategy, 25(4), 23–31. DOI: 10.5958/0973-9343.2020.00029.0
Bansal, A., & Gupta, R. (2021). Exploring the relationship between extended 3Ps and store choice: Moderating role of consumer demographics. FIIB Business Review, 10(4), 440–453. https://doi.org/10.1177/23197145211023407
Bansal, A., Gupta, R., & Srivastava, V. (2022). Consumer purchase decision involvement across product categories and demographics. International Journal of Business Innovation and Research (IJBIR), 28(4). https://doi.org/10.1504/IJBIR.2022.124887
Bhandari, R. S., Bansal, A., Mathur, S., & Nain, H. (2022). Privacy Concern Behaviour on Social Media Sites: A Comparative Analysis of Urban and Rural Users. FIIB Business Review, 10.1177/23197145221078106.
Bhandari, R. S., Bansal, S., & Bansal, A. (2021). Attitude towards the usage of internet-based applications in management education: Study of the Indian scenario. Journal of Cases on Information Technology (JCIT), 23(4), 1–15. https://doi.org/10.4018/JCIT.20211001.oa13
Bhandari, R. S., Bansal, S., & Bansal, A. (2021). Facebook as a tool for learning in management education: With reference to Indian B-Schools. JIMS 8M: The Journal of Indian Management & Strategy, 26(4), 41–52. https://doi.org/10.1177/23197145221078106
Jain, V., Ramos-Meza, C. S., Aslam, E., Chawla, C., Nawab, T., Shabbir, M. S., & Bansal, A. (2023). Do energy resources matter for growth level? The dynamic effects of different strategies of renewable energy, carbon emissions on sustainable economic growth. Clean Technologies and Environmental Policy, 25, 771–777. https://doi.org/10.1007/s10098-022-02432-9
Singh, S., Jasial, S. S., Misra, R., & Bansal, A. (2023). Online retail service quality: What matters most for customer satisfaction? FIIB Business Review, Advance online publication. https://doi.org/10.1177/23197145231151736
Xue, M., Mihai, D., Brutu, M., Popescu, L., Sinisi, C., Bansal, A., Mohammad, M., Muhammad, T., & Shabbir, M. (2024). Examining the impact of energy policies on CO2 emissions with information and communication technologies and renewable energy. Studies in Nonlinear Dynamics & Econometrics. https://doi.org/10.1515/snde-2022-0065
