Prof.

Prof. Ajay Bansal

Associate Professor

CONTACT
Email: ajay.bansal@jaipuria.ac.in
Location: Jaipuria Noida

RESEARCH AREAS

Marketing Mix, Consumer Behaviour, Sales & Distribution

TEACHING AREAS
Sales Management, Services Marketing, Retail Management

Dr. Ajay Bansal, Associate Professor of Marketing at Jaipuria Institute of Management, Noida is an Engineering (Electronics) graduate and a MBA (Marketing) from FMS, Delhi. He is NET (UGC) qualified and PhD in Management. Out of total work experience spanning 31 years, Dr. Bansal has 15 years of teaching experience. His industry experience of 16 years in some of the best known organizations at senior positions helps him to bring a fine blend of conceptual and practical orientation in his work. Dr. Bansal has authored research papers, case studies and book reviews, which are published in national and international journals of repute.

  • Ph.D
  • MBA(FMS-Delhi)
  • Engg.(Electronics)
  • UGC-NET

Academics: 15 yrs.
Industry: 16 yrs.
Total : 31 yrs.

Awards & Recognitions

(At Jaipuria Institute of Management, Noida)

Vice Chairman's Recognition for highest rating in teaching quality across PAN Jaipuria campuses (2021-22).

Vice Chairman's Recognition for highest rating in making overall positive impact among students across PAN Jaipuria campuses (2021-22).

Chairman's Award of Excellence in Teaching, Jaipuria Noida campus (2021-22).

Chairman's Award for highest rating in making a positive impact on students, Jaipuria Noida campus (2021-22).

Vice Chairman's Recognition for highest rating in teaching quality across PAN Jaipuria campuses (2020-21).

Vice Chairman's Recognition for highest rating in making overall positive impact among students across PAN Jaipuria campuses (2020-21).

Chairman's Award of Excellence in Teaching, Jaipuria Noida campus (2020-21).

Chairman's Award for highest rating in making a positive impact on students, Jaipuria Noida campus (2020-21).

Vice Chairman's Recognition for highest rating in teaching quality across PAN Jaipuria campuses (2019-20).

Vice Chairman's Recognition for highest rating in making overall positive impact among students across PAN Jaipuria campuses (2019-20).

Chairman's Award for highest rating in making a positive impact on students, Jaipuria Noida campus (2019-20).

Vice Chairman's Recognition for highest rating in teaching quality across PAN Jaipuria campuses (2017-18).

Vice Chairman's Recognition for highest rating in making overall positive impact among students across PAN Jaipuria campuses (2017-18).

Vice Chairman's Recognition for highest course feedback in Teaching across PAN Jaipuria campuses (2017-18).

Chairman's Award of Recognition for highest rating in Teaching Quality and making a positive impact on students, Jaipuria Noida campus (2017-18).

Vice Chairman's Recognition for highest Feedback in Teaching across PAN Jaipuria campuses (2016-17).

Chairman's Award of Recognition for highest rating in Teaching Quality and making a positive impact on students, Jaipuria Noida campus (2016-17).

Chairman's Award of Recognition for highest rating in Teaching Quality and making a positive impact on students, Jaipuria Noida campus (2015-16).

Research Work:

Jain, V; Shabbir M.S; Bansal, A (2022). Do Energy Resources matter for Growth Level? The dynamic effects of different strategies of renewable energy, carbon emissions on sustainable economic growth. Clean Technology & Environment Policy, https://doi.org/10.1007/s10098-022-02432-9

Bansal, A; Gupta, R; Srivastava, V. (2022). Consumer purchase decision involvement across product categories and demographics. International Journal of Business Innovation and Research, 28(4), 421-447.

Bhandari, R. S., Bansal, A., Mathur, S., & Nain, H. (2022). Privacy Concern Behaviour on Social Media Sites: A Comparative Analysis of Urban and Rural Users. FIIB Business Review, 10.1177/23197145221078106.

Bhandari, R.; Bansal, S.; Bansal, A. (2021). Facebook as a tool for learning in management education: with reference to Indian B-schools. The Journal of Indian Management & Strategy, 26(4), 41-52.

Bhandari, R.; Bansal, S.; Bansal, A (2021). Attitude Towards the Usage of Internet-Based Applications in Management Education: Study of the Indian Scenario. Journal of Cases on Information Technology, 23(4), 1-15.

Bansal, A.; Gupta, R (2021). Exploring the Relationship Between Extended 3Ps and Store Choice: Moderating Role of Consumer Demographics. FIIB Business Review, 1-14. DOI: 10.1177/23197145211023407.

Bansal, A.; Gupta, R (2020). Influence of socialization agents on individual social media behavior. The Journal of Indian Management & Strategy, 25(4), 23-31.

Bhandari, R.; Bansal, A (2019). Usage of social media for cause-related marketing campaigns. The Journal of Indian Management & Strategy, 24(4), 36-43.

Bansal, A.; Bhandari, R (2019). A study of characteristics of e-WoM affecting consumer’s social media opinion behavior. The Journal of Indian Management & Strategy, 24(1), 33-43. DOI No. 10.5958/0973-9343.2019.00006.1

Bhandari, R.; Bansal, A (2018). A comparison of psychological and socio-economic factors affecting individual user’s social media behavior. FIIB Business Review, 7(2), 126-134. DOI: 10.1177/2319714518789759.

Bhandari, R.; Bansal, A (2018). Search Engine Optimization as a marketing tool. Jindal Journal of Business Research, 7(1), 1-13. DOI: 10.1177/2278682117754016.

Bansal, A.; Srivastava, V. (2015). Managing Brand Crisis : Saga of Maggi Noodles. The Case Centre, UK, 516-0012-1.

Book review on a text book on ‘Channel Management’ published in Dec 2015 volume of ‘Vision’, journal of MDI, Gurgaon.

Book review on a book titled ‘Repositioning’ published in June 2013 volume of ‘Vision’, journal of MDI, Gurgaon.

MANAGEMENT DEVELOPMENT PROGRAMS

Conducted a session on 'Challenges in Distributorship & Channel Management' for Shoes & Accessory Executives (Liberty, Woodland) at Noida - Sept 2019.

Conducted a session on ‘Best Sales Practices’ for Indian Oil Corporation Limited dealership owners at Gurgaon - Feb 2018.

Conducted a session on ‘Best Sales Practices’ for Indian Oil Corporation Limited dealership owners at Noida - Dec 2017.

Conducted a session on ‘Best Sales Practices’ for Indian Oil Corporation Limited dealership owners at Noida - Oct 2016.

Conducted a session on ‘Best Sales Practices’ for Indian Oil Corporation Limited dealership owners at Noida - July 2016.

Conducted multiple sessions on sales training for front line ICICI bank executives organized by JIMS, Kalkaji at Nehru place, Delhi - May 2010.

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