Faculty Development Program

Faculty Development Program (FDP) on “Case Writing and Case Discussion for Enhancing Learning in Marketing Classroom”.
“Case Studies: Teaching to select and take the right path” On 4-5, May, 2014 At Jaipuria Institute of Management, Lucknow.

About the Program

The role and relevance of case studies in management education has been established beyond doubt. Cases are believed to impart higher order skills to students, cases make classroom more interactive; require more intense involvement of students, focuses on integration of various functional areas, and leads to constructive and structured thinking. The program will broadly focus on two areas:

  • How to discuss cases in classroom.
  • How to write cases for classroom discussion.

The first section will cover various aspects which should be kept in mind while discussing case studies in classrooms. The required instructions to the students, the preparation before classroom, deciding on sequence of discussions, initiating and facilitating discussions, putting it all together and wrapping up session etc will be some points covered in this session. All the registered candidates will be provided case studies along with necessary instructions well in advance for this session.

Venue : Jaipuria Instiute of Management, Lucknow

Fees: 3000/- participants for 2 days includes lunch and evening tea.

Last date for Registration: 20th April, 2014

Payment: Payment may be made by draft or a multicity cheque favoring “Jaipuria Institute of Management, Lucknow” or it may be done through NEFT as per following details:
Name of Bank: State Bank of India, Vijay Khand, Gomti Nagar, Lucknow.

IFSC Code: SBIN 0009916 Saving Bank Account Number: 10070331898

For Details Contact : Dr. Himanshu Misra , Jaipuria Institute of Management, Vineet Khand, Gomti Nagar, Lucknow, 226 010
Email : himanshu.misra@jaipuria.ac.in,

About the Principal Program Instructor

Prof. Himanshu Misra, is a management graduate from Banaras Hindu University, and has almost a decade of experience teaching various courses related to marketing functional area like Brand Management, Services Marketing, Retailing, Rural Marketing etc. He has published and presented research papers in various national and international conferences. His doctoral work involved “Investigation of various factors affecting partnering attractiveness in buyer seller relationship in rural e-commerce models”. His interest areas include consultancy leading to brand prominence, success in organized retailing and rural markets.

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