Past Issues
Chief Editor’s Message

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Editors’ Message

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Conceptualising the Linkages Between E-governance Initiatives and Value Creation for Citizens

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Using Logistic Regression to Estimate the Customer Value for Transport and Hospitality Services

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Is Currency Futures Market at NSE India Informationally Efficient?

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Role of Mobile Applications Quality and Smartphones Attributes in Online Shopping: An Insight

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Demonetization Impact on Government, Digital Transactions, Real Estate Sector and Employment in India – Post One Year Study

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A Study of Relationship between Foreign Institutional Investment and Exchange Rate Movement in India

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A Path for Indian Economy towards Digitalization – Business Perspective

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Gamification: A Tool to Boost Employee Engagement

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Implications of Social Networking Sites on Internet User’s Acceptance Behaviour

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Sovereign Gold Bond Scheme

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Case Study – Nykaa.com: Influencing Customers through Social Persuasion Marketing

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Book Review : Analytics -The Agile Way by Phil Simon

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Chief Editor’s Message

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Editors’ Message

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Collaborative Economies Business Model: Uber Strategies for Transport Incorporated Private Market

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Sustainable Entrepreneurship and Growth in India: An Assessment of Perception of Youth about Growth and Barriers of Entrepreneurship in India

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Comparative Pre and Post Merger Financial Analysis of Selected Indian Pharmaceutical Companies

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How Frequently do Women Invest?: A Study of Women Investors of Punjab

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Assessing the Behavioural Patterns of Internet Addiction: A Study of Indian Millenials

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Towards Praxis of Empathetic and Persuasive Communication Ethics: Re-negotiating Interpersonal Relational Complexities in Work Arenas

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A System Dynamics Approach for Digital Sustainability Assessment

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A Study of Factors Affecting Loyalty: A Regression Analysis in Online Environment

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An Exploration of Emotional Intelligence of Doctors: An Empirical Study

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Understanding Subtle Gender Chauvinism in Indian Organizations

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Deriving Relative Worth of Parameters of Women’s Economic Empowerment: A Discourse Analysis

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Turning Red Ocean More Red: Impact of Entry of Reliance Jio in Hyper-Competitive Indian Telecommunication Industry

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Book Review : I do what I do by Raghuram G. Rajan

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Chief Editor’s Message

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Editors’ Message

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Improving Olympic Performance of India via Principles of Management

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From Digital Divide to Facebook Divide, Reconstruct our Target Market Segments with Facebook Native and Facebook Immigrant

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Analyzing the Factors Affecting Supply Chain Performance of Organized Retail Industry: A Study on Indian Metro Cities

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Financial Inclusion – Initiatives, Schemes and Programmes

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E-procurment Adoption Determined by Various Factors – Conceptual Model Based on Literature Review

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Cost Estimation in Strategic Procurement Practices: Methodology and Applications in Indian Defense Sector

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Financial Literacy – A Present Day Need in India

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Case Study : The Leadership Change at the Casino Blue Bell

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Case Study : Microsoft’s Acquisition of Linkedin – A Smart Move or a Mistake?

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Chief Editor’s Message

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Editors’ Message

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A Short Review of India’s Economic Growth, A Management Education Approach

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Impact of ASEAN India Free Trade Agreement (AIFTA) on India’s HS-85 (Electrical Goods) Exports

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Comparative Analysis Of Loyalty Of 2G And 3G Mobile Technology Customers In Dhaka City

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Influence Of Social Media Marketing On Higher Education Branding

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Factors Influencing Buying Behavior Of Customers Of Sports Items In Karimganj District Of Assam

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CRM Applications In Banking

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Sources Of Motivation For Purchases/purchase Requests Made By Children And Effects Of Tv Ads On Buying Products

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Understanding The Parameters Of Employee Satisfaction: A Study On Healthcare Sector

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Case Study : Branding Opportunities And Challenges For Sports Management Programme In India In 21st Century

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Book Review – Consulting Start-up And Management – A Guide For Evaluators And Applied Researchers By Gail V. Barrington

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Chief Editor’s Message

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Editors’ Message

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On the New Media and Marketing Communications in Turkey: An Analysis of Theses and Dissertations

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Consumer Perception and Attitude towards ‘Product Placement’ in India

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Measures of Bank Growth – An Indian Perspective

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Influence of Situational Factors on Snack Food Purchase Decision in Eateries of Puducherry

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Impact of Facebook Usage on Macau’s People Aged 45 and Above: Implications for Marketers, Social Workers and Policy Makers

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Evaluation of Burnout as an Impediment to Academic Organizations in Punjab

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Strategy for Providing Adequate and Timely Credit to Micro & Small Enterprises (MSEs) by Banks & Financial Institutions
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Applying EI in Marketing Exchanges: An Approach towards Optimizing Sales Performance

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Determinants for Selecting FMCG Products with Special Emphasis on Cosmetics and Toiletries Segment

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Entrepreneurship Culture among Mishing Community of Majuli Subdivision of Jorhat District of Assam (India) – An Assessment

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Scope of Multinational Firms of India in Overseas Market: An Analysis of Outward Foreign Direct Investment

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Case Study : Leadership in Turbulent Times

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Book Review : Corporate Chanakya: Successful Management the Chanakya Way

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A Study on Strategic Dimension of Employer Branding in HR Practices

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Pradhan Mantri Jan Dhan Yojana (PMJDY) – A Study of its Role in Financial Inclusion and Sustainable Development

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Impact of Green Marketing and Green Branding on Female Consumer Behaviour in Delhi/NCR

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Exploring the Relative Worth of Attributes of Tea Garden Managers – A Study with reference to South Assam

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Foreign Product Perception and its Evaluation in Albanian Market – An Analysis of Country of Origin Image and Ethnocentrism

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Marketing Strategies Efficiently used by Small Scale Industries (A Case of Uttarakhand)

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Conceptualization of Sustainability Marketing

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Case Study Bakerywala- The Cake Shop

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Book Review Intrapreneurs @ mjunction: The Making of an E-Commerce Giant

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The Pleasures and Sorrows of Work

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