ABSTRACT

The present study is focused on the promotion strategies followed by b-schools located in tier II cities of Karnataka State. The data required for the study is collected by administrating a structured questionnaire to 148 students pursing MBA course in different colleges. The study highlights that majority of the respondents came to know about the institute offering MBA course in tier II cities through their friends, relatives and existing students. The promotion strategies used by b-schools have a positive impact on admissions like crash course to crack state level entrance test. The location of the bschools also plays the vital role in making admission decision by the students. Ranking of the b-school by various agencies is also a factor influencing aspirants’ decision. Curriculum and Co-curriculum activities like academic performance of the students, events and fests organized by the institutions also had an impact on aspirants.

For full text of this article, Contact Mr. Jitender Sharma at jitender.sharma@jaipuria.ac.in

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