ABSTRACT

The case is focused on the entry of Reliance Jio Infocomm, the telecom subsidiary of Reliance Industries Limited (RIL), the largest business conglomerate in India. Reliance Jio entered the Indian market with an introductory offer with free voice and data services keeping in mind the price-sensitive Indian customers. The already hyper-competitive telecom market of India was bleeding due to excessive price war. The new entrant was further intensifying the price war. The case provides an excellent opportunity to discuss the entry strategies and how should the existing players focus on ensuring their financials done dive south.

For full text of this article, Contact Mr. Jitender Sharma at jitender.sharma@jaipuria.ac.in

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