ABSTRACT

In today’s hyper-competitive global scenario, inter- /intra-organizational communication ethics holds key not only to success of a business venture, but also to achieve carefully set targets thereby enhancing its credibility in society at large. This paper is an attempt to re-negotiate interpersonal relational complexities that one comes across in diverse work arenas particularly on account of utter lack of communication ethics—an area that needs to be carefully looked into by every organization particularly because its empathetic and persuasive dimension remains more or less absent even in casual/ non-formal interactions. That communication at inter- /intra-organizational levels with empathy and persuasiveness at its core is the mantra of success, is the premise on which this paper is based. In fact, our assumption is that empathetic and persuasive communication can pre-empt untoward interpersonal relational situations that arise on account of insensitive use of language—a faculty that can be honed as a skill and thereupon used advantageously.

For full text of this article, Contact Mr. Jitender Sharma at jitender.sharma@jaipuria.ac.in

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