As the year 2017 reaching towards its end, with pride we share with you release of latest issue of our journal “Jaipuria International Journal of Management Research” Volume 3 Issue 2 for the period of July to December 2017 honouring our commitment to bring out the journal well in time. Completion of three volumes of the journal is a combined effort of its’ team with support and trust of all stakeholders including authors, subscribers, advisory board, reviewers and well-wishers. Adding to this treat is the news of inclusion of journal in UGC list of recommended journals. We are indebted to all the support extended by everyone in this three-years journey.

With increasing number of submissions for each issue of the journal, it becomes difficult to restrict number of papers to be included in a single issue. The present issue has eleven research papers, a case study and a book review chosen after rigorous process of double blind review, plagiarism check and relevance with the theme of the journal.

First paper titled ‘Collaborative Economies Business Model: Uber Strategies for Transport Incorporated Private Market’ analyzes the different strategies used by Uber to present globally as market leader using collaborative economies business model.

The second paper on “Sustainable Entrepreneurship and Growth in India: An Assessment of Perception of Youth about Growth and Barriers of Entrepreneurship in India” identifies the intentions and perceptions of the youths of the North East Regions (NER), India and their motivational and confidence level in taking up the venture of an enterprise and the barriers in the path and analyzes the data using various statistical tools.

Third paper on “Comparative Pre and Post Merger Financial Analysis of Selected Indian Pharmaceutical Companies” is about finding an impact of acquisition on liquidity, solvency & financial risk, profitability and profitability of the acquiring company post-merger as compared with pre-merger period in pharmaceutical industry.

Next paper titled “How Frequently Do Women Invest? A Study of Women Investors of Punjab” tries to dispel the perception that investing in India is a male prerogative and women do not invest in stock market. The paper suggests that women should invest in the securities market rather than the traditional investment avenues as it offers greater favourable opportunities for substantial profits.

Firth paper titled “Assessing the Behavioural Patterns of Internet Addiction: A Study of Indian Millennials” discusses the issue that digital landscape has not only emerged as a communication platform but also as an addictive entity amongst the youth based upon a pilot study conducted with 44 respondents from Delhi-NCR B- schools. Authors have also studied impact of digital addiction on society’s well- being.

Next paper “Towards Praxis of Empathetic and Persuasive Communication Ethics: Re-negotiating Interpersonal Relational Complexities in Work Arenas” deliberates upon how inter-/intra-organizational communication ethics holds key not only to success of a business venture, but also toz achieve carefully set targets thereby enhancing its credibility in society at large in today’s hyper competitive world and renegotiate interpersonal relational complexities that one comes across in diverse work arenas particularly on account of utter lack of communication ethics.

Seventh paper titled “A System Dynamics Approach for Digital Sustainability Assessment” tries to deal with impact of the Network Readiness Index and how quantitatively it can be utilized by any economy to increase competitiveness and well –being.

Eighth paper on “A Study of Factors Affecting Loyalty: A Regression Analysis in Online Environment” deals with factors that may determine customer’s loyalty. Authors have used linear Regression Analysis was used for the analysis of data. Results show that e-Trust, e-Perceived value and e-service quality are positively related and predict e loyalty.

Next paper titled “An Exploration of Emotional Intelligence of Doctors: An Empirical Study” explores the emotional intelligence level of doctors of West Bengal using statistical tools and concludes that proper training and education programme may help doctors to increase their EI level which will help to improve relation with co-workers, patients, and superior authority.

This issue also has a paper on “Understanding Subtle Gender Chauvinism in Indian Organizations” that calls for organizations defining their stand on gender equality at work places. The review paper determines various practices that are gender influenced and also suggests policies that can be used to counter them.

Next paper on “Deriving Relative Worth of Parameters of Women’s Economic Empowerment: A Discourse Analysis” deliberates upon various programmes launched by Government and discusses in particular a programme i.e. SHG – Bank linkage programme effectiveness in developing economic empowerment of rural people or not.

The case study “Turning Red Ocean More Red: Impact of Entry of Reliance Jio in Hyper-Competitive Indian Telecommunication Industry” discusses the entry of Reliance Jio Infocomm in telecom sector with aggressive and attractive pricing schemes and offer the solution how existing players should adapt their strategies to remain in competition.

Finally, the book review of the title “I do what I do” by Raghuram Rajan, Ex-Governor, Reserve Bank of India is about articles written and speeches delivered by the author in his three years’ tenure with his commentary and reasons behind the same.

The issue, therefore, is a blend of latest happenings, practices and issues faced by management and business community in both academia and corporate sector. It is sincerely hoped that these contents will be useful and serve as broad guidelines to deal with various issues at different levels.

As always, we invite your suggestions and feedback on the contents and to further improve quality of the journal.

Jitender Sharma

Shalini Srivastava

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