The aim of this paper is to analyze the different strategies that take Uber to join the global market successfully, positioning itself in different countries and analyze how come these businesses and strategies that Uber is doing become successful not just in one city but in several countries around the world. In order to accomplish this, it is necessary to go through previous literature on collaborative economies business model that is appropriate to identify the different theories that may be applicable in this context.

For full text of this article, Contact Mr. Jitender Sharma at jitender.sharma@jaipuria.ac.in

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