JULY-DECEMBER 2016

It is a matter of deep satisfaction to shared second and final issue of the second volume with our readers. With this issue, we have successfully completed two volumes of the journal. Work on the first issue of third volume has already commenced and we assure timely publication of journal as always.

The present issue contains eight highly relevant research papers, a case study and a book review. An attempt has been made in this issue to balance the research based and conceptual papers based upon proven management theory and practices.

The first paper on ‘A Short Review of India’s Economic Growth, A Management Education Approach’ is detailed study of human and material resources of India and presents a layout for India’s economic growth by utilizing these resources optimally. He has used management principles of planning, design and evaluation, execution and amendment author to prepare a blueprint for India’s economic growth.

In second paper on ‘Impact of ASEAN India Free Trade Agreement (AIFTA) on India’s HS-85 (Electrical Goods) Exports’ author discusses the Tariff concession given to India by the ASEAN countries in the electrical goods sector and a product lines at HS 4 levels sub segments to increase the exports as a result of tariff cuts.

Next paper on ‘Comparative Analysis of Loyalty of 2G and 3G Mobile Technology Customers in Dhaka City’ is a study of relationship between independent variables like switching cost, corporate image, trust and dependent variable like customer loyalty in Dhaka, Bangladesh. It helps in identifying the variables that affect customer loyalty most.

Fourth paper on ‘Influence of Social Media Marketing on Higher Education Branding’ discusses how today universities and colleges are fiercely competing for the talented prospective students and finding the methods to improve the conversion rate of accepted to enrolled students. They need to build world class brands to stay ahead in this competition. Authors discuss how social media provides a platform to the institutions to communicate to a wider audience and to increase its visibility and also proposes to empirically analyze the role to social media in higher education brand building.

Paper on ‘Factors Influencing Buying Behavior of Customers of Sports Items in Karimganj District of Assam’ is again a research study on customer buying behavior confining to sports goods in a particular region. It deals how the sellers of non-essential items like sports goods manage on many fronts to increase the sale profitably. They have to concentrate not only providing the customer brands of choice but also needs to show case varieties and lure the ones who are not interesting in engaging themselves in sports activities. This requires extra skills at seller’s end.

Next paper on ‘CRM Applications in Banking’, based on secondary research, discusses how different banks have deployed the CRM concept and utilized customer data, by means of technology to gain customer loyalty and business growth. It studies in detail how different banks adopted different approaches and philosophy on this issue. It concludes that CRM provides diverse ways to leverage on customer data for bank’s benefit.

Seventh paper on ‘Sources of Motivation for Purchases/Purchase Requests Made by Children and Effects of TV Ads on Buying Products’ is a again a consumer behavior study and looks for different sources of motivation for purchase requests made by children and studies the impact of TV ads on children buying behavior. It not only tries to identify the reasons behind children forcing parent to buy certain things but also studies the products that children most often demand.

Last paper on ‘Understanding the Parameters of Employee Satisfaction: A study on Healthcare Sector’ tries to find and discuss the parameters of employee satisfaction in healthcare sector. It finds that satisfied employees become asset to an organization and contributes tremendously in organization growth.

Section on Case study discusses a real case on ‘Branding Opportunities and Challenges for Sports Management Programme in India in 21st Century’. It discusses the problems and strategy adopted by the institute to promote a particular sports management course and reasons for failure. Finally, it suggests a branding strategy for the institute to promote the course.

Finally, the book review of the title “Consulting Start-up and Management – A Guide for Evaluators and Applied Researchers” explains how authors have described setting and managing new research consultancy business. According to the reviewer, this book offers the readers from zero level knowing about the consultancy to various essential skills of a consultant and finally management of business skills.

This issue hence tries to cover all contemporary research issues faced by major areas in management viz. HRM, Finance, Marketing and Economics, These issues are not local but global issues and authors have also offered solutions to the concerns raised. It is hoped that these papers will benefit both academics and corporate world.

As always, we invite frank and candid feedback and suggestions from our patrons and readers not only on existing contents but also for further improving quality and contents of the journal.

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