ABSTRACT

This book is the summary of the birth, growth and development of mjunction services limited, a classic example of public-private partnership for jointly pursuing growth and marketing of steel. It is also about entrepreneurial skills of a man i.e. Viresh Oberoi, CEO and Managing Director of mjunction. It talks about how Viresh’s leadership, initiatives and innovative thinking has inspired his team and how mjunction as evolved as world largest e-commerce platform for steel from a modest start up.

This company was started as metaljunction.com in 2001 as a joint venture of Tata Steel and SAIL with a start-up capital of Rs. 8 crore and handed over to its founder CEO and MD with a mandate to change the buying-selling behavior of steel products in the market and develop a financially sustainable company. The challenge was to develop a policy neutral set up which could handle sensitivities of both public and private sector. This book discusses how Viresh and his team started transparent IT enabled procedures in sale-purchase of steel and gained support of Central Vigilance Commissioner of India for adopting e-procurement methods in Steel Authority of India (SAIL), a nearly impossible task considering resistance within the government sector to bring out any change in established practices.

For full text of this article, Contact Mr. Jitender Sharma at jitender.sharma@jaipuria.ac.in

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