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With pleasure, I put before you the latest issue of our journal ‘Jaipuria International Journal of Management Research’for the period of January to June 2021. It is a matter of utmost satisfaction that in spite of second wave of COVID-19 pandemic that has devastated the whole India, we have been able to bring out this issue in time, as always. Bringing out this issue was not an easy task and we as an institution and a team also faced lot of hardships and even lost some of our colleagues during this pandemic second cycle but, as someone has rightly said, “Show must go on”, hence, leaving all griefs aside, we have been able to put this issue in time.

On this occasion, I shall also like to convey my sincere thanks to all authors who have contributed their valuable research papers for publication in the journal. Conditions were tough for them as well but they overcame their difficulties and concentrate on research work that had made completion of their papers and hence publication of this issue in time. My compliments to all our contributors. No journal can survive without active contribution in terms of research papers by authors and researchers.

Maintaining publication of the journal has its own set of challenges. Particularly when our education system only recognizes publications that got published in journals indexed in leading indexing services like Scopus or Web of Science and UGC CARE list (in case of India) without considering the fact that inclusion of any independent Indian journal in these indexing services is extremely difficult even after maintaining all requisite quality standards. It is a big irony that UGC-CARE list includes only those journals in its list if they are either listed in any of these two indexing services or if they are recommended by universities quality assurance cells without even considering the ground reality that no university quality assurance cell actually look beyond journals published either by universities or indexed in these lists. There is very limited scope for autonomous institutions’research journals that do not cover under UGC umbrella. In spite of submitting our application multiple times over past three years, no action has been taken on inclusion of our journal in UGC-CARE list though our journal not only fulfill all conditions laid by the UGC-CARE team but follows much higher and stringent procedures in accepting and publishing any research paper. It was in fact already there in UGC list of journals before arbitrarily dropped without assigning any reason or without calling any explanation. I look forward for the day when our journal will be listed based on its own merit in all these indexing services.

It is worth to mention here that our journal is already included in Ebsco Discovery Service, Ebsco Management Collection and on i-Scholar of Informatics India and journal is indexed in many international indexing databases. Very soon, it will also be available in ABI-INFORM database of ProQuest.

I once again invite all researchers and faculty of management institutions across world to contribute your latest research papers for the journal. I reassert that we follow double blind review process for all submissions after checking the same for plagiarism first. Our journal is well-placed in academic institutions and we offer a platform for both budding and established researchers to publish their latest research work.

Contents of this issue encompass latest research from all leading areas of management including Human Resource Management, Marketing, Finance and Government Policies. I am sure you will find these contents worth reading which will enrich your knowledge base and will give you inputs for future research

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