ABSTRACT

Photo elicitation research method is mainly applied in social science disciplines such as anthropology and sociology. Some marketer may use it in marketing. This photo elicitation research is conducted on the largest online social network and it aims to provide insight, implication and draw the attention of marketer to employ photo elicitation & online social network as a means on market research such as product, service, consumer behavior, consumer comments, segmentation, usage research, awareness. Further photo elicitation research on a wider range of marketing subjects should be encouraged.

For full text of this article, Contact Mr. Jitender Sharma at jitender.sharma@jaipuria.ac.in

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