With profound pleasure, I am glad to put before you our latest issue of the journal for the year 2018, first issue of the fifth volume. As committed, journal is published in time with quality research papers which were chosen from papers submitted from different corners of the world.

With the release of current issue, our journal has entered into publication of its fifth volume. Journal over the past five years has made tremendous progress in terms of quality of contents and publication standards. It religiously follows double blind review process and all submitted papers are also checked for plagiarism through Turnitin. Two papers in this journal have been included especially from the International Management Research Conference held at Jaipuria Institute of Management, Noida in March 2018 after a thorough review process out of total 65 papers submitted for the conference.

JIJMR is continuously in touch with various stakeholders and has reached to the authorities for representing our case for inclusion in UGC-CARE list of journals and results of the same are expected soon. It is beyond us that authorities keep changing its policies for listing a journal at frequent intervals and many a good journals name were also removed due to this exercise but we are hopeful that CARE committee members formed for inclusion of journals will find our journal in order in all respect and will recommend the same for inclusion again in the UGC CARE list of journals.

Jaipuria International Journal of Management Research (JIJMR) stands for giving equal opportunities to established academics and budding researchers for publishing their research work in the journal without any publication fee or any hidden costs. As stated on earlier occasion also, papers in this journal are purely selected on their merit and relevance to the theme/sub-themes of the journal and based upon novelty and originality of the contents. We have a reviewers’ panel consisting of both internal and external academic fraternity.

JIJMR subscription both in print form and digital form has been reaching to a large number of universities and academic institutions. Papers selected in this issue covered different issues like generational transition, photo elicitation market research, organizational democracy and team culture, leadership at base of pyramid, retail shoppers’ buying behavior and experience evaluation, financial advisors role in influencing investment decisions, use of digital application and customers journey mapping. It also contains a case study on Jet Airways fall from grace and hardships faced by its employees and a book review of the book by Ex-McKinsey Partner Rajat Gupta.

As always, I once again assure that we shall always strive hard to continually improve quality of our journal and try out best to come out to your expectations. We shall always provide a platform to researches to showcase their research work to external world.

Dr. Dayanand Pandey Chief Editor – Jaipuria International Journal of Management Research Director – Jaipuria Institute of Management, Noida

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