Previous research on measures of bank growth is by and large inconclusive. Therefore, the current study aims to conclusively establish the growth measures of banks. An empirical analysis of the views of 364 bank officials employed with 33 Indian banks and engaged in the development or execution of strategies revealed that increase in total number of branches, increase in aggregate deposits, and increase in net profit, decrease in non-performing assets and increase in number of ATMs are the most important measures of bank growth. Hence, it is recommended that these parameters be used to capture and compare bank growth.
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