JANUARY-JUNE 2016

We are glad to share first issue of the second volume of Jaipuria International Journal of Management Research with our readers. This issue consists of eleven research papers, a case study and two book reviews. Papers have been selected after running through double blind review process and based upon reviewers’ finding their resonance with current management research.

The first paper on ‘On the New Media and Marketing Communications in Turkey: An Analysis of Theses and Dissertations’ is a descriptive study to see the interest in new media and marketing communications issues in Turkey and looks into the importance of the social media for individuals, communities and also to enable the members and participants to make their voices be heard in a free environment.

Next paper on ‘Consumer Perception and Attitude towards ‘Product Placement’ in India’ undertakes the study on new element of promotional mix i.e. Product Placement and also looks at consumer perception and attitude towards it using statistical tools ANOVA, Multiple Regression Analysis and Analytic Hierarchy Process.

Third paper on ‘Measures of Bank Growth – An Indian Perspective’ is an attempt to standardize the process of measurement of bank growth. It provides with five parameters to measure banks growth i.e. total number of branches, increase in aggregate deposits, increase in net profit, decrease in non-performing assets and increase in number of ATMs.

Next paper on ‘Influence of Situational Factors on Snack Food Purchase Decision in Eateries of Puducherry’ is a study for understanding role of situational analysis in consumer decision making in snack food purchase and is applicable to other product categories as well.

Yung’s paper on ‘Impact of Facebook Usage on Macau’s People Aged 45 and Above: Implications for Marketers, Social Workers and Policy Makers’ is again a research study on use of Facebook by people of Macau above a certain age group and impact of using Facebook on life satisfaction, subjective happiness, bonding and bridging social capital upon them. The results of this study may provide useful insights to marketers for design appropriate marketing plans and to social workers and policy workers to prepare service strategy.

Next paper on ‘Evaluation of Burnout as an Impediment to Academic Organizations in Punjab’ is again a research study to assess the impact of burnout on individuals and on the organisation in educational institute.

Seventh paper on ‘Strategy for Providing Adequate and Timely Credit to Micro & Small Enterprises (MSEs) by Banks & Financial Institutions’ studies various challenges face by MSEs, Banks and Financial Institutions (FIs) etc. and discusses the strategy to overcome these problems.

Next paper on ‘Applying EI in Marketing Exchanges: An Approach towards Optimizing Sales Performance’ discusses impact of emotional intelligence (EI) in marketing exchanges on sales performance and customer associations. It concludes that sales experts with higher EI not only earn more profits but are also better at retaining customers.

Paper on ‘Determinants for Selecting FMCG Products with Special Emphasis on Cosmetics and Toiletries Segment’ discusses about effective advertising media for the FMCG products and how marketing communication plays important role in effective marketing strategy.

Next paper on ‘Entrepreneurship Culture among Mishing Community of Majuli Subdivision of Jorhat District of Assam (India) – An Assessment’ undertakes a study how entrepreneurship culture development schemes by central and state governments in India have helped in reducing unemployment and created conducive climate for the growth of entrepreneurship and livelihood promotions among the tribal people of Mishing Community of Majuli district in Assam.

Rakesh Kumar’s paper on ‘Scope of Multinational Firms of India in Overseas Market: An Analysis of Outward Foreign Direct Investment’ discusses how Indian companies are increasingly undertaking outward expansion through foreign direct investments (FDI). This paper focuses on the trends of Indian Outward Foreign Direct investment (OFDI) and reveals that in recent past Indian MNCs growth have been positive in overseas markets.

Case study by Charu Chaudhary on “Leadership in Turbulent Times’ presents scenario of multiple crises faced by a leader during adverse times and can help in analyzing the skills required for a leader to retain his employees and sustain organization in turbulent times.

The book review of the title “Corporate Chankaya”, as aptly titled, explains the myriad ways in which successful management can be achieved using modern management thinking complimented by ages old principles described in Arthashastra.

All the papers in the current issue of the journal are research studies dealing with the problems or concerns faced by industry and economy and are highly relevant from management point of view. Researchers have offered solutions too to deal with such issues.

We hope our readers will find the contents well researched and relevant to the current issues faced by management fraternity. We invite candid feedback and suggestions from the academic and practitioners’ community to further improve quality and contents of the journal.

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