After successful launch of the journal in the year 2015, the latest issue of Jaipuria International Journal of Management Research (JIJMR) for the period January to June 2016 is in your hands. Bringing out this journal is a small initiative from Jaipuria, Noida to promote management research across the world and especially to highlight the management research done in Indian institutions. Running now into its second volume, JIJMR is a biannual, fully refereed international journal with its Advisory and Reviewers’ Board consisting of the best minds in management arena. Putting emphasis on original work is the benchmark for the journal. All the received papers are run for plagiarism check through the state-of-the-art anti-plagiarism software. All the plagiarism free papers then are sent for double blind review process before making final selection for inclusion of any paper in the journal.

Current issue of the journal has in all twelve papers including a case study and also has a book review. Utmost care has been given to include management research from all four corners of country and it also has got two papers from abroad, from China and Turkey this time. This issue of the journal has encompassed papers from all streams of the management making it a balanced journal.

Running in into its second year now, a good beginning has been made and I am sure that journal will be able to cement its place among serious research journals with a distinct edge over other similar journals. We are committed to publish the issue well in time and provide a platform to worldwide academia, researchers and management practitioners to highlight and showcase their work and together take management science research to the newer peaks.

As always, feedback and suggestions from the readers, researchers, practitioners for further improving the quality of the journal are most welcome and I assure you that we shall work upon them with utmost sincerity to uplift standard of management education and research in the country.

Dr. Rajiv R. Thakur
Chief Editor’s Desk
Chief Editor – Jaipuria International Journal of Management Research Director – Jaipuria Institute of Management, Noida

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