Chief Editor’s Message

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Editor’s Message

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On the New Media and Marketing Communications in Turkey: An Analysis of Theses and Dissertations

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Consumer Perception and Attitude towards ‘Product Placement’ in India

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Measures of Bank Growth – An Indian Perspective

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Influence of Situational Factors on Snack Food Purchase Decision in Eateries of Puducherry

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Impact of Facebook Usage on Macau’s People Aged 45 and Above: Implications for Marketers, Social Workers and Policy Makers

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Evaluation of Burnout as an Impediment to Academic Organizations in Punjab

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Strategy for Providing Adequate and Timely Credit to Micro & Small Enterprises (MSEs) by Banks & Financial Institutions

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Applying EI in Marketing Exchanges: An Approach towards Optimizing Sales Performance

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Determinants for Selecting FMCG Products with Special Emphasis on Cosmetics and Toiletries Segment

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Entrepreneurship Culture among Mishing Community of Majuli Subdivision of Jorhat District of Assam (India) – An Assessment

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Scope of Multinational Firms of India in Overseas Market: An Analysis of Outward Foreign Direct Investment

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Case Study : Leadership in Turbulent Times

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Book Review : Corporate Chanakya: Successful Management the Chanakya Way

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