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It is a matter of privilege and satisfaction in putting before all stakeholders the latest issue of our journal ‘Jaipuria International Journal of Management Research’(JIJMR) for the period of July to December 2021. During past seven years, the journal has already been included in Ebsco Discovery Service, Ebsco Management Collection, i-Scholar of Informatics India, JGate Plus and in many international indexing databases.

India, as it seems from current trends, has left behind the worst days of pandemic and it looks that we have reached endemic stage in our fight with the deadly virus and its mutants. Life is returning to normal and education sector has also started their operations in complete physical mode again though there must not be lack of guard in our efforts to deal with this pandemic and institutions in future will always have to keep themselves ready to switch to any mode depending upon the needs.

We, through our collective efforts, have been able to once again bring out issue of our journal in time as always has been a practice in past. Our determination in not letting any adversity affect our academic endeavors reflects in timely publishing of this issue. There is a great satisfaction in observing that researchers still have the full faith in our publication in spite of UGC-CARE authorities not taking a decision for inclusion of JIJMR in its recommended journals’ list. Recommendation for its inclusion has been sent to the UGCCARE nodal agency by many universities IQAC cells but we have yet to hear a positive response about its inclusion.

Like always, papers for this issue also reflect diversity of current research. While a paper is there on farmers’ protest suggesting solutions to avoid such problems in future, gender budgeting is another interesting and relevant area covered in this issue. Work and life balance especially in Indian context, communication and entrepreneurship, domestic workers’ conditions, consumer behavior and minds’ manipulation by cults are other areas where research contribution has been made by our authors. This issue also has a small case study on Tata acquisition of Air India disscussing if it was a good business decision or just an emotional one. Book review of a very recent but untraditional publication in Human Resource area is also included in this issue.

I shall be failed in my duty as Chief Editor if I do not thank our contributors for submitting their manuscripts and shown patience during entire review process. Without your contributions, publishing seven volumes of this journal wouldn’t have been feasible.

I appeal all universities to evaluate the journal on its merit and send your recommendations to the nodal agency of UGC-CARE list through your university IQAC Cell for its inclusion in UGC-CARE list. Please write to us if you need further details of the journal in the format required by UGC-CARE Cell. We shall be glad to share the same with you.

Please do send your latest research studies for publication consideration. We shall be glad to review and publish them following all transparency norms for bringing out original and quality contents. Wishing all A VERY HAPPY NEW YEAR 2022!

Dr. Dayanand Pandey
Chief Editor - Jaipuria International Journal of Management Research
Director - Jaipuria Institute of Management, Noida

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