Chief Editor’s Message

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Editor’s Message

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Factors Affecting Small Investors Behavior: Empirical Evidence from Mutual Fund Investors of a District of Uttarakhand

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Role of Gender in Consumer Behavior Differences of Generation Y (Millennials)

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Work-Life Balance: A Literature Review

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Perspective Evaluation of Mission Karmayogi Scheme in India

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HR Initiatives to Establish the New Normal in COVID-19 Scenario

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Impact of Branding on Customer Buying Behavior

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Regnant Role of Creativity & Copywriting in Branding

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Compulsive Buying Behavior of Indian Consumers

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