The focus of our journal is on applied research along with academic rigour. We welcome Cases, Articles and research papers in this aspect. At Jaipuria Institute of Management, Lucknow, it is our philosophy to encourage quality research and we firmly believe that such endeavours cannot be quantified or monetized in any way. Therefore, NO PUBLICATION FEE is involved and papers/case studies are reviewed exclusively on the basis of their merit.
All the authors are sent three complimentary copies of the journal upon publication. More copies are available upon request.