{"id":52674,"date":"2025-11-03T17:15:22","date_gmt":"2025-11-03T11:45:22","guid":{"rendered":"https:\/\/www.jaipuria.ac.in\/blog\/?p=52674"},"modified":"2026-04-09T13:19:28","modified_gmt":"2026-04-09T07:49:28","slug":"pioneering-ai-in-management-education-jaipuria-hosts-marketing-rewired-round-table","status":"publish","type":"post","link":"https:\/\/www.jaipuria.ac.in\/blog\/pioneering-ai-in-management-education-jaipuria-hosts-marketing-rewired-round-table\/","title":{"rendered":"Pioneering AI in Management Education: Jaipuria Institute of Management Hosts \u201cMarketing Rewired\u201d Round Table in New Delhi"},"content":{"rendered":"

New Delhi, October 31, 2025: <\/strong>Jaipuria Institute of Management<\/em>, one of India\u2019s premier management institutions<\/a>, successfully hosted an insightful round table conference titled \u201cMarketing Rewired: AI, Innovation & Influence in the Digital Era<\/a>\u201d<\/strong> in New Delhi. The event brought together industry veterans, thought leaders, and senior academicians from across Jaipuria\u2019s four campuses \u2014 Lucknow, Noida, Jaipur,<\/em> and Indore<\/em> \u2014 fostering a vibrant exchange of ideas on the future of AI-driven marketing and the evolving dynamics of industry\u2013academia collaboration.<\/p>\n

The conference commenced with an inspiring address by Mr. Shreevats Jaipuria<\/strong><\/a>, Vice Chairman, Jaipuria Institute of Management<\/em>, who emphasized the significance of collaborative learning models that integrate technological innovation with academic rigor.<\/p>\n

\u201cAt Jaipuria, we have always believed that education should not merely prepare students for industry; it should co-create the future of industry. This is precisely the spirit behind this round table. Jaipuria Institute of Management is India\u2019s first AI-native business school<\/a>, and through these initiatives, our students learn to leverage artificial intelligence without compromising the rigor of learning,\u201d said Mr. Shreevats Jaipuria<\/em>.<\/p>\n

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Adding an academic lens to the dialogue, Dr. Kavita Pathak<\/strong><\/a>, Director, Jaipuria Lucknow<\/em><\/a>, delivered a compelling perspective on how artificial intelligence is reshaping marketing strategies and redefining consumer expectations.<\/p>\n

Themed around AI, Innovation, and Influence<\/em>, the conference featured senior professionals and decision-makers from leading organizations, including RateGain, Nykaa, Vivo, Snap Inc., ClickBrat.Ai, Lentra, LT Foods, Aditya Birla Fashion & Retail Ltd., Punt Partners, Samsung Electronics, Cyfuture, Colorbar Cosmetics, Trent Hypermarket, Radicle, Red FM, Mercer, Canon India, Catalyst Brands India,<\/strong> and Orane Consulting<\/strong>.<\/p>\n

Ms. Neha Jolly Sawhney<\/strong>, Head of Advertising Solutions, Snapchat<\/em>, applauded the initiative, remarking: \u201cThe round table was a refreshing platform for free-flowing and honest conversations between academia and industry. Such dialogues are crucial to bridging the gap and addressing challenges that impact both spheres.\u201d<\/em><\/p>\n

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Ms. Hema Gulati<\/strong>, National Head, Training & Visual Merchandising, Nykaa<\/em>, added:\u00a0\u201cThese conferences create unmatched opportunities for networking and thought exchange. It\u2019s energizing to brainstorm with like-minded professionals and gain fresh perspectives on emerging trends in marketing and innovation.\u201d<\/em><\/p>\n

Mr. Rajesh Kumar<\/strong>, Chief Marketing Officer, Lentra<\/em>, also commended the effort, stating:\u00a0\u201cIt\u2019s a great initiative by Jaipuria to bring industry leaders together to collaboratively reimagine pedagogy and practice. It fosters shared learning and strengthens academia\u2013industry relationships.\u201d<\/em><\/p>\n

Academic Reflections and Key Takeaways<\/h2>\n

Parallel roundtable discussions, moderated by Jaipuria\u2019s faculty chairs, explored diverse dimensions of AI in marketing<\/em> \u2014 from predictive analytics and AI-generated avatars to the ethical implications of automation, privacy, and brand authenticity.<\/p>\n

Dr. Subhajyoti Ray<\/strong><\/a>, Director, Jaipuria Noida<\/em><\/a>, and Dr. Daneshwar Sharma<\/strong><\/a>, Director, Jaipuria Jaipur<\/em><\/a>, offered thought-provoking insights on academic innovation, ethical AI adoption, and co-creating future-ready curricula.<\/p>\n

\"Pioneering<\/a> \u00a0\"Pioneering<\/a><\/p>\n

Jaipuria Institute of Management has been at the forefront of integrating artificial intelligence into its curriculum. This industry\u2013academia collaboration helps the institution understand the nuances of how AI is influencing industries and equips students to lead in this evolving digital era.<\/em><\/p>\n

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The esteemed delegates unanimously agreed on the imperative need for academic institutions to not only keep pace with technological advancements but also to lead the way in embedding innovation into learning ecosystems.<\/p>\n

About Jaipuria Institute of Management<\/a><\/h2>\n

Established in 1995, Jaipuria Institute of Management is among India\u2019s top management institutions with campuses in Lucknow, Noida, Jaipur,<\/em> and Indore<\/em>. Accredited by AACSB<\/a> and consistently ranked among the Top\u00a0 Management Institutes in India by NIRF<\/a>, Ministry of Education, Government of India<\/strong>, Jaipuria is part of the top 1% of Indian business schools<\/a>. With its AI-Native<\/em> and Student-First<\/em> approach, Jaipuria continues to redefine management education by integrating technology, innovation, and industry collaboration to nurture career-ready<\/em> leaders for tomorrow.<\/p>\n

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