Tea Connect’s Brew for Business Expansion The case discusses the entrepreneurial dilemma of Kishan Jainani, the founder of Tea Connect, a chain of five tea cafes across Rajasthan. Tea Connect was thriving with an annual sales revenue of INR48.1 million in 2019, despite a general sentiment of inflation hurting most industries. Jainani had ambitious goals …
Meesho’s Pivot: From Social Commerce to E-Commerce This case delves into Meesho's pivotal decision to transition from a social commerce to a Business-to-Everyone (B2E) model in the Indian e-commerce sector, In 2021, Meesho, a social commerce company, established in 2015 by Vidit Aatrey and Sanjeev Barnwal, faced a pivotal strategic decision. Initially designed to empower …
Balancing Ethics & Growth: EcoTress’s Strategy Dilemma EcoTress, founded by Suresh Singhania in 2020 during the COVID-19 pandemic, specializes in ethically sourced, 100% virgin human hair products. These products are primarily sold through e-commerce platforms and the company’s website, where its values of ethical sourcing and sustainability are emphasized. EcoTress has successfully positioned itself as …
Health Insurance & Inpatient Care Access in India In India, equitable and affordable access to care is a fundamental policy concern with a low public health expenditure (1.15% of gross domestic product) and high out-of-pocket health expenditure (OOPE) (50.6% of health expenditure). Several health insurance programmes have been launched in India to improve accessibility to …
The Cleanest City in India for 7 Years in a Row: How did Indore pull it off? The announcement of the Clean India Mission on 2 October 2014 by the Hon’ble Prime Minister of India, Mr. Narendra Modi, was a historic occasion for the country. In addition to placing cleanliness at the top of the …
Metaverse Adoption: Challenges and Public Perception - A research work by Prof. Anubhav Mishra Imagine stepping into a world where reality and virtuality intertwine seamlessly. You’re not just exploring a new digital space; you’re engaging with a universe where your virtual experiences are as rich and meaningful as your real-life ones. Welcome to the metaverse, …
Imagine walking into your favorite retail store and suddenly being greeted by a holographic assistant, showcasing products in a way you’ve never seen before. This isn’t a scene from a sci-fi movie—it's the exciting reality of augmented reality (AR) in today’s shopping world. Dr. Rekha Attri, Professor and Dean of Student Affairs at Jaipuria Institute …
Can we solve a multi-brand distributor’s supply crisis dilemma for self-care essentials during pandemic concerns? – Research by Dr Ankur Chauhan from Jaipuria Noida The sudden outbreak of the COVID-19 pandemic posed an enormous challenge to ensure the availability of self-care essentials (SCEs) in front of healthcare departments across the world. When we investigated the source …
Is Cloud Kitchen here to Flourish or Fade? - Research by Richa Misra, Shalini Srivastava from Jaipuria Noida The Indian hospitality industry has emerged as one of the prominent industries that drive the growth of the Indian service sector. There are two kinds of online food delivery platforms. The first type is the “aggregators,” which …
