Tea Connect’s Brew for Business Expansion The case discusses the entrepreneurial dilemma of Kishan Jainani, the founder of Tea Connect, a chain of five tea cafes across Rajasthan. Tea Connect was thriving with an annual sales revenue of INR48.1 million in 2019, despite a general sentiment of inflation hurting most industries. Jainani had ambitious goals …
Challenges in Online Furniture Retail by Wakefit Although furniture has traditionally been an unorganized category, online furniture platforms have been on an upward curve for the past few years. Digitization of the economy and the usage of smartphones to access the internet have given a thrust to online purchases. This case on Wakefit Innovations Private …
