The ‘Orientation and Preparatory Programme’ for the students of the batch of 2013-15 is being conducted at Jaipuria Institute of Management, Lucknow from June 25th to July 05th, 2013. Prof. S. R. Musanna, Director, Jaipuria Institute of Management, Lucknow, welcomed the new batch of students. Highlighting the importance of ‘softer skills’ in a professional’s life, he expressed the belief that ‘soft skills’ coupled with the ‘attitude’ of the person determine his ‘altitude’ in life. He urged the new batch of students to have complete faith in their abilities and advised them to chalk out their own path in life through hardwork and with passion. Dean of Jaipuria Institute of Management, Lucknow, Dr. Dheeraj Misra, and Associate Dean of Jaipuria Institute of Management, Lucknow, Dr. Kavita Pathak, also welcomed the new batch of students with warmth. Informing the students about the code of conduct, they also highlighted the role of hardwork, passion, continuous learning, positivity and evolvution in shaping a person’s destiny.
Mr. D.K. Garg, General Manager, Bank of Baroda, gave the Inaugural Address on the occasion. Addressing the gatheringat the orientation, he spoke at length about the things which one must work upon. These were: (i) Keeping one’s aim high to do well in life (ii) Inculcating positivity in one’s self (iii) Updating oneself (iv) Reflecting before speaking (v) Managing one’s time (vi) Being innovative and creative (vii) Being adaptive to changes (viii) Developing marketing skills (ix)Realising the role of team-work and leadership qualities and (viii) Earning one’s salary. While highlighting the importance of time-management in any person’s life, he aptly said, “If one is able to create the 25th hour in a day by making use of the time which one has, that will probably take one far in life.” He concluded by saying, “Celebrate every achievement and forget about it the next day, to keep growing in life.”
Mr. Ravindra Shukla, Senior Vice President, Sales and Marketing at Heidelberg Cement, spoke on “Challenges faced by management graduates in the area of Sales & Marketing”. Some of the challenges for today’s sales and marketing managers, according to the speaker, are those of managing the demographicshift, technology which has fast obsolescence, steadily globalising markets, expanding
urbanisation, etc. He emphasised that ‘managing men’ is the biggest challenge in today’s field of management. He further said that selling a ‘commodity’ as a ‘brand’ is a big challenge in India.
As the programme progresses, other speakers will also address the students. Professor Vipin Shukla, Scientist-E, TIFAC, Government of India, will speak on “Industry Academia Interface”. Mr. Himanshu Manglik, Head,Corporate Communications, Nestle India Ltd., will speak on “Skill sets required for a successful career”. Mr. Sandeep Mohanty, AGM (HR), Amtek Auto, will discuss “Opportunities and challenges faced by managementgraduates in the job arena.” Justice D. K. Upadhyaya, Honourable Judge, High Court-Lucknow Bench, will share his views on “Corporate social responsibility”. Mr. Vijendra Singh, Customer Care Associate & Unit Head, Shoppers Stop Limited, will take students through the “Journey of organised retail in India and some emerging trends”. Mr. Ruchir Tiwari, Branch Manager, ITC-IBD Limited, will express his views on “Rural markets and rural consumers: myth and reality.” The Honourable Justice Bhanwar Singh, Chairman- Judges Training Research Institute, will discuss “Standards of conduct and etiquette for students.” Mr. Ved Krishna, MD, Yash Papers, will speak on “Green Marketing as a compulsion or choice”. Mr. Rajiv Agarwal, Principal Secretary-Housing & Urban development, Govt. of Uttar Pradesh, will throw light on the “Future of real estate sector in India and career opportunities”. Mr. Ankur Menghwani from the Art of Living Youth Initiative will conduct a workshop on“Art of Living youth empowerment & skills”. Padma Shree Dr. Mansoor Hasan, Director of Sahara Hospital; Mr. Avnish Bhatnagar, VP & Regional Head (North), Franklin Templeton; Mr. Sharad Chandra, Smart Cubes and Mr. Neelabh Srivastava, who is an entrepreneur, will also address the students.
All in all, the programme promises to give the students an introduction to their institution, tips for the path ahead and rare insights into the world that they all aspire to be part of.
Dr. Jaya Chitranshi